►”America’s Worst Charities”June 10, 2013
Back in the headlines, and not in a good way.
“America’s Worst Charities” is the result of a yearlong collaboration between the Tampa Bay Times and California-based The Center for Investigative Reporting, the nation’s largest and longest serving nonprofit newsroom dedicated to watchdog journalism. CNN joined the partnership in March.
I’m all for investigative journalism, and I agree that this story needs to be told. We all want any unscrupulous groups to be exposed, so that America’s donated dollars go instead to groups where they’ll do the most charitable good.
We’ve talked about this before, however, lamenting the possibility that today’s overwhelmed reader takes in the negative sound bite “worst charities” without putting the headlines in context. This year-long series focuses on 50 of 5,800 groups identified nationwide that spend the majority of funds raised on expenses rather than causes. It’s great information that’s important to expose…but there are 1.6 million nationally registered non-profits (and nearly 200,000 congregations), so those 5,800 offenders represent about 1/3 of 1% of America’s charities.
I wish there was such sensational press coverage about the more than 99.6% of known non-profits striving to do the right thing with donors’ dollars. The article says,
“several watchdog organizations say charities should spend no more than 35 percent of the money they raise on fundraising expenses”
Many of you have expenses much, much less than 35% of your intake.
All the more reason for you to tell your amazing story. Share where donated dollars go via your website, Facebook, Twitter, and annual reports. Take 10 minutes to get the Guidestar Valued Partner badge and issue a press release!
You’re out there killing yourself to raise money so you can feed more families, clothe more kids, finally find a cure. It’s okay – no, it’s imperative – that you take time to share your story. We can’t let the bad press be America’s soundbite.