►Best Auction ItemsAugust 28, 2014 - Author: Jenelle Taylor, CAI BAS
This article made me smile!
I am always telling both nonprofit committees and auctioneers in the BOOTCAMP class I teach about the Best Categories for Auction Items, in order of desirability.
While most committees think they need to “get stuff” for the auction, in fact, “stuff” (physical items) often hasn’t the lowest potential for selling above retail value, because we all have enough “stuff” already, and we can all find out what “stuff” costs with a quick check of our phones.
But experiences? Experiences – whether exclusive, travel, attendance, pampering, indoor, outdoor, solo or group – experiences mean memories, the joy of human life.
And, according to this article http://qz.com/255963/another-reason-to-spend-money-on-experiences-rather-than-things-the-positive-benefits-of-anticipation/ research suggests that auction attendees will actually enjoy spending money more due to anticipation of a future experience!
“anticipation of an experience is more exciting and pleasant than the anticipation of a material purchase—regardless of the price of the purchase”
So, ask your Professional Benefit Auctioneer to help you brainstorm unique experiences for this year’s gala, and up the anticipation (and excitement) for your guests.
Oh, and after Experiences, what are the other Best Categories for Auction Items, in order of desirability?
2. Food and Wine
3. Travel Near and Far
6. “Stuff” (tangible items whose value is readily found online)
Go get creative! Call me for help 🙂