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►A Soundbite that Sizzles

July 10, 2012 - Author: Jenelle Taylor, CAI BAS

Earlier I wrote a post about an article I’d read explaining how to introduce yourself or your organization to someone new:

  1. Explain how you provide a solution to a problem.
  2. Tell a brief anecdote that illustrates why you choose to do this or how you’re exceptional.
  3. Invite your listener to engage further with you by asking an open-ended question.
Here’s another approach to selling your sizzle that’s designed to attract the ideal match:

Categories: Auctioneers, Board members, Consulting, Other Money Makers

►Your Auctioneer’s Education, 2010 Summit

June 29, 2012 - Author: Jenelle Taylor, CAI BAS

Photo of Jenelle Taylor GALA GAL

Completing the past couple of posts about auctioneers, continuing education, and best ideas, here are some tips from the 13 pages of notes I walked away with from the other presenters at the 2010 Benefit Auction Summit in San Antonio.

  • Help your Live Auctioneer conduct a powerful (more…)

Categories: Auctioneers, Consulting, Live Auctions, Other Money Makers, Technology

►Your Auctioneer’s Education, 2011 Summit

June 28, 2012 - Author: Jenelle Taylor, CAI BAS

Photo of professional sound equipmentSince yesterday I mentioned the upcoming Benefit Auction Summit as a continuing education opportunity for professional fundraising auctioneers, I’ll share some of my takeaways from the two previous Summits.

2011-Baltimore

BOOTCAMP Alum Darron Meares shared (more…)

Categories: Auctioneers, Better Buyers, Consulting, Event Logistics, Live Auctions, Technology

►Your Auctioneer’s Education

June 27, 2012 - Author: Jenelle Taylor, CAI BAS

Photo of GALA GAL Jenelle TaylorToday I shared a link with the elite auctioneer alumni from my BOOTCAMP for Benefit Auctioneers course. I keep in close contact with this group of professionals via a private Facebook group just for them. We share what’s working across the country at fundraisers and share our favorite techniques.

This morning I reminded them about the upcoming continuing education opportunity known as the 3rd Annual Benefit Auction Summit.

I was a presenter at the first Summit in 2010 in San Antonio, so I did interactive activities to put those auctioneers into your shoes as the non-profit liaison.

I asked them to imagine that  – in addition to your regular full-time job – you’ve been put in charge of a black-tie event for 400 people, and if the event doesn’t net $100,000 you could lose your job.

Then I asked them…

Categories: Auctioneers, Consulting

What the “free” auctioneer will cost you

June 22, 2012 - Author: Jenelle Taylor, CAI BAS

A Development Director said via e-mail this week:

Due to a very tight budget, the committee is searching for an auctioneer that will donate their time for this event.

As a full-time fundraiser for the past 10 years, I understand completely about tight budgets and wanting to limit expenses. In fact, I daresay I understand this better than most auctioneers in the country, for two reasons:

1. First, the GALA GAL motto is “We teach charities how to raise more money and keep 100%.”  In fact, nearly 75% of my clients don’t pay anything out of pocket for my services, thus making me “free”. We accomplish this (more…)

Categories: Auctioneers, Buyer's Premium, Consulting, Live Auctions