►A Soundbite that Sizzles
July 10, 2012 - Author: Jenelle Taylor, CAI BAS
Earlier I wrote a post about an article I’d read explaining how to introduce yourself or your organization to someone new:
- Explain how you provide a solution to a problem.
- Tell a brief anecdote that illustrates why you choose to do this or how you’re exceptional.
- Invite your listener to engage further with you by asking an open-ended question.
Here’s another approach to selling your sizzle that’s designed to attract the ideal match:
Categories: Auctioneers, Board members, Consulting, Other Money Makers
►Your Auctioneer’s Education, 2010 Summit
June 29, 2012 - Author: Jenelle Taylor, CAI BAS
Completing the past couple of posts about auctioneers, continuing education, and best ideas, here are some tips from the 13 pages of notes I walked away with from the other presenters at the 2010 Benefit Auction Summit in San Antonio.
- Help your Live Auctioneer conduct a powerful (more…)
Categories: Auctioneers, Consulting, Live Auctions, Other Money Makers, Technology
►Your Auctioneer’s Education
June 27, 2012 - Author: Jenelle Taylor, CAI BAS
Today I shared a link with the elite auctioneer alumni from my BOOTCAMP for Benefit Auctioneers course. I keep in close contact with this group of professionals via a private Facebook group just for them. We share what’s working across the country at fundraisers and share our favorite techniques.
This morning I reminded them about the upcoming continuing education opportunity known as the 3rd Annual Benefit Auction Summit.
I was a presenter at the first Summit in 2010 in San Antonio, so I did interactive activities to put those auctioneers into your shoes as the non-profit liaison.
I asked them to imagine that – in addition to your regular full-time job – you’ve been put in charge of a black-tie event for 400 people, and if the event doesn’t net $100,000 you could lose your job.
Then I asked them…
Categories: Auctioneers, Consulting
What the “free” auctioneer will cost you
June 22, 2012 - Author: Jenelle Taylor, CAI BAS
A Development Director said via e-mail this week:
Due to a very tight budget, the committee is searching for an auctioneer that will donate their time for this event.
As a full-time fundraiser for the past 10 years, I understand completely about tight budgets and wanting to limit expenses. In fact, I daresay I understand this better than most auctioneers in the country, for two reasons:
1. First, the GALA GAL motto is “We teach charities how to raise more money and keep 100%.” In fact, nearly 75% of my clients don’t pay anything out of pocket for my services, thus making me “free”. We accomplish this (more…)
Categories: Auctioneers, Buyer's Premium, Consulting, Live Auctions