►Donation Card DesigningMarch 15, 2013 - Author: Jenelle Taylor, CAI BAS
I was talking with a fundraising auctioneer pal yesterday about “donation cards” – the little cards that are either placed at each seat or peeking out of the program.
As your fundraising consultants, benefit auctioneers work with you to raise the most money for your cause. Donation cards are one option, but that approach lacks both urgency and peer encouragement. Your guests might never pick up that donation card, or may take it home with good intentions and no follow through.
Since auctioneers know how to handle a microphone and a stage, we are always going to recommend a traditional “direct appeal”, meaning a well planned part of your evening with an inspiring testimonial and the call to the “raise your paddle”.
In fact, a structured, auctioneer-led ask routinely raises $20,000, $60,000, $100,000 and up with professional auctioneers across the country. Whether you call it Fund a Need, Fund a Cure, Fund a Cause, Paddle Raise, Call for Donations, Cash Call, Donation Appeal, Direct Appeal, Planned Appeal, Bid to Give, or any other name, we believe that nothing connects your mission to your audience more than a straightforward but tactful conversation with your supporters, all working together toward a common financial goal. Then, when you add in Challenge Matches and similar giving incentives…the Paddle Raise concept is very hard to best.
However, if for whatever reason you still want to stick to donation cards on the table, I did a Google Image search of Donation Card and found tons of examples to help you plan and design! Check them out here: http://tinyurl.com/DonationCardSamples