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►FUBI: Funny, Useful, Beautiful or Inspiring

July 26, 2017 - Author: Jenelle Taylor, CAI BAS
Funny Useful Beautiful Inspiring

Don’t Interrupt – ATTRACT!

As I was preparing my 90-minute presentation on Branding and Marketing for the National Auctioneers Association annual conference, I came across this GREAT article from a cool-looking group: The Emotional Intelligence Agency. Their tagline is, “Be as interesting as the internet.”

In their recent article in Fast Company magazine, they explain how marketing has changed.

The buzz word now is “emotion,” and how to connect in memorable ways with your target audience.

There are “four kinds of emotionally compelling content: funny, useful, beautiful, and inspiring.”

(Read the entire article here)

They condense this to FUBI – an easy thing to remember when planning (or posting) on Facebook, Instagram, Pinterest, Twitter, Snapchat, You Tube, your website, or anywhere else.

You don’t have to be all of these, and, in fact, you should consider having a different tone on different platforms. Maybe your posts are funny on Twitter, useful on Facebook, and beautiful on Instagram. You might even assign a different person to manage each distinct “voice.”

So, for my presentation, I made this 4-leaf clover image, because if you focus on being funny, or useful, or beautiful, or inspiring with your posts and content, I bet you’ll get luckier with your results.

Categories: Consulting, Grab Bag, Other Money Makers, social media, Technology

►A National Presentation!

July 19, 2017 - Author: Jenelle Taylor, CAI BAS
plaque NAA award Jenelle Taylor

Honored to present for the annual conference

On Thursday, July 13th I flew to Columbus, Ohio, to see hundreds of auctioneer friends.

Friday the 14th I was honored to present a 90-minute session to my peers and colleagues, all about who is attracting attention and staying top of mind in our industry.

I then gave them more than 30 tools and ideas to build their benefit auction businesses across the country.

Could your nonprofit use help branding and marketing?

I’m a national expert on that, too 🙂

(And I work with nonprofits on affordable short-term contracts and monthly retainers, unrelated to auction galas. Just call me, 407-791-1360, or use the CONTACT link on the home page.)

Categories: About GALA GAL, Consulting, Other Money Makers

►Working Women of Central Florida

July 12, 2017 - Author: Jenelle Taylor, CAI BAS
photo of speaker Jenelle Taylor

Thanks to Jessica Rivelli from Working Women of Tampa Bay for the invite to speak!

Did you miss it?

I’m happy to speak to your board, your staff, or civic groups like Rotary, Kiwanis or chambers of commerce.

Of course I can talk about auctions, and how to best support the causes you believe in, but some people don’t know that I also speak nationally on branding and marketing.

Things are changing all the time in social media.

Isn’t it time you got some help?

Call me to chat: Jenelle @ 407-791-1360 cell

Categories: About GALA GAL, Consulting, Grab Bag, social media, Technology

►Who’s the “Voice” of your nonprofit?

July 5, 2017 - Author: Jenelle Taylor, CAI BAS
photo of branding handout

Who’s the “voice” of your social media posts?

I’m a huge, huge fan of Entrepreneur magazine. In fact, if you’re not already following them on Facebook, seriously, click over there and do it right now.

I’ll wait.

It’s that important.

If you want to be smarter about, well – anything – you should be following Entrepreneur magazine on Facebook.

Their posts are 2- or 3-minute reads about stuff you want to know, and I guarantee you’ll see something each week you want to click on and open.

By the way, I don’t get anything for promoting them. I’m just a super fan.

When I was researching for my presentation to the Working Women of Central Florida, I came across this awesome article Entrepreneur mag posted, “22 Statistics That Prove the Value of Personal Branding.”

It’s about how we (people, you and me) connect better with people, not companies, and you’ll do yourself and your organization a 561% favor by letting your employee’s personalities show when they share posts about your cause.

Since you can control the tone, images and message you put out there, sit down and really think about how you want to be perceived. Is your org inspiring? Are your clients beautiful? Are your services useful? And isn’t life just funny sometimes? (NOTE: If you don’t yet know about FUBI, read about it here.)

You can even let different people shine in their elements. If you’ve got a stellar soul who can communicate all you want to say on all your platforms, give him or her a raise! Otherwise, try trusting your inner circle with the platform that best matches his or her personality, and see if you don’t get more likes, follows, and engagement from your fans.

Categories: Board members, Charity, Consulting, Grab Bag, Other Money Makers, social media, Technology

►GALA GAL, Featured Presenter for Colorado Auctioneers

April 1, 2015 - Author: Jenelle Taylor, CAI BAS
Gala Gal Jenelle Taylor as presenter

Jenelle was invited for the 2nd time in 3 years to present at the Colorado Auctioneers Association

A hearty Thank You to O.J. Pratt and all the Colorado auctioneers for warmly welcoming me to present at their Winter Conference this past January. Well, as warm as Denver can be in January, that is!

Since I’d also been one of their invited presenters in 2013, I’d already shared seminars with their members on Boosting Your Brand and 78 Ways to Better your Benefit Auction Business. This year I created 2 brand new seminars for the nearly 100 auctioneer attendees, coaching them on how to create valuable seminars for the public and how to tackle the avalanche of social media outlets in 2015.

I was also honored to serve as a judge for the annual Bid Calling Championship, which one of my BOOTCAMP course alumni (and Boost Your Benefit Auction book contributor) Doug Carpenter won! In addition, the rookie contest was won by another of my BOOTCAMP alumni, Jennifer Clifford.

Congrats to all, and thank you again for a wonderful, educational, fun-filled (if chilly!) trip.

Categories: About GALA GAL, Auctioneers

►”Big things. Big. Huge.”

September 3, 2013 - Author: Jenelle Taylor, CAI BAS

 

Book Key Person of Influence by Daniel Priestley

What will YOU do when you become a Key Person of Influence in the industry you love?

So many exciting things are happening in my life since last May, and it started with a 1-Day business seminar in Tampa called “Key Person of Influence.”

I am thrilled to be accepted into such an incredibly high-achieving group of professionals, and during this 7-month journey we are going to manifest some crazy, ridiculous, industry-changing new developments. The wheels are already in motion to debut services for nonprofits and auctioneers that I have been dreaming about offering for more than six years.

Stay with me, folks. Big things are coming. Big. Huge.

 

Entrepreneurs, the 1-day KPI seminar can change your life. I took 15 pages of notes, met founder Daniel Priestley, and leaned in. Get your own goosebumps at http://www.keypersonofinfluence.com/usa/. Dates coming up in Tampa and Orlando.

 

 

Categories: About GALA GAL, Charity, GALA GAL Case Study

►Your Auction is like this Carousel

July 14, 2013 - Author: Jenelle Taylor, CAI BAS
photo of Albany Oregon carousel horse

Heartwarming story of calling in favors and working together creating a memorable, signature brand.

I had to smile at this lovely one-page story in today’s Parade newspaper insert, “Riding High: A Struggling Town Creates a Little Magic.”

I saw so many parallels to charities I work for:

  • affected by the economy
  • needing to reinvent itself
  • it began with one person’s idea
  • folks were skeptical at the start
  • started with only $150!

And I see several inspiring lessons in this uplifting tale:

  • get small parts of your big picture dream sponsored by supporters
  • use every person’s connections to call in favors and ask for whatever you need to be given (‘somebody’s aunt knows somebody’s uncle who comes down to lend a hand.’)
  • as parts of your larger project are completed, promote them around town for visibility
  • encourage lots of people in the community to get involved

If you think of your silent and live auction acquisition plan like this amazing carousel project, you can create an auction event for your guests that is unique to your organization and serves to raise your visibility in the community.

Think about what amazing auction package(s) you can design by calling in favors from your supporters. Your idea might be a behind-the-scenes experience at a sporting event or concert, an amazing private dining event with music, luxury transportation, and fine wines, or a “spa day for six” package. Brainstorm every aspect of the experience you’ll need donated, and then ask everyone to call in favors from folks they already know (no cold-calling required!). As you get great auction items confirmed, promote them on your website, on Twitter updates, and on your Facebook page.

You’ll gradually build support for unusual, creative auction offerings which raise your profile in the community and involve many supporters in your future success.

Categories: Better Buyers, Charity, Consulting, Event Logistics, Live Auctions, Sponsors

►Jazz Up Your Save-the-Date Cards!

July 8, 2013 - Author: Jenelle Taylor, CAI BAS
Image of Save the Date card

Creative social media spin on a boring Save the Date card

Do you send a Save-the-Date card to your mailing list? Do you send it as soon as you sign the contract for your venue, or wait until 2-3 months before your big day?

Here’s a great, creative example with a hip nod to our obsession with social media, available on Etsy for $35 http://tinyurl.com/etsysavethedatecard

 

This sample was part of  the “10 Geeky Wedding Invitations” article http://tinyurl.com/geekyinvitations packed with fresh ways to get guests to save your special date on their social calendars.

Check it out, and this year, add some personality to your standard Save-the-Date card.

 

Categories: Charity, Consulting, Event Logistics, Templates

►Selected as a Presenter, Summit 2013

June 13, 2013 - Author: Jenelle Taylor, CAI BAS
Photo of Jenelle Taylor, CAI BAS

Selected as a presenter for the Benefit Auction Summit, National Auctioneers Association (NAA)

We’re celebrating!!

Just got word that the committee for the Benefit Auction Summit chose my session “62 Ways to Create More Prepared, Engaged Bidders”!

This is the only national conference specifically for fundraising auctioneers, and it is a BIG honor to present to such an accomplished group of professionals from across the country.

I’m excited to share the “62 Ways” 90-minute session because it’s all about helping my peers help YOU raise more money. We understand that you only have this 1 night, once a year to host your attendees, so we want to work with you to maximize every way to make it easy for people to spend money!

I’ll be covering

  • 20 ways to create the best Live Auction display tables
  • 22 things your auctioneer can do to help people get excited by the auctions and also
  •  20 things you can do as the non-profit to help your audience come prepared to both attend AND spend.

The best part for you?

All of my GALA GAL clients – the organizations I help with their events – you get all 62 Ways to Create Prepared Bidders included, everyday, as part of our consulting relationship. (If you want this for your event, shoot me an e-mail to check if your date is available here.) You’re the reason I do what I do, and why I’m excited to share these ideas with other high-profile auctioneers across America.

To learn more about what Benefit Auctioneers do when they get together each year, you can find content from the Summit in 2010 (my presentation here), and I’ve shared some takeaways  from the other presenters that year here and 2011 Summit here. Apparently I still have to post notes from last year!

Categories: Auctioneers, Better Buyers, Board members, Charity, Consulting, Event Logistics, Live Auctions

►Congrats to the Red Wagon Gala Committee

April 22, 2013 - Author: Jenelle Taylor, CAI BAS
Red Wagon Gala Christ Child Society Naples

GALA GAL Jenelle Taylor conducts the 2013 Red Wagon Gala for Christ Child Society Naples

Here’s a quick example of great post-event press coverage, Red Wagon Gala in the Naples Daily News.

This nice summary and accompanying photos ran just days after the event, and serves multiple purposes:

  • appreciating those who just attended
  • publicly thanking major sponsors
  • recognizing the hard work of the committee and volunteers
  •  and raising visibility for the organization.

This kind of coverage has to be arranged in advance, so that a reporter and photographer are in attendance.

For your next event, take the time, no – make the time –  to reach out to local papers, TV stations, society magazines, or even area event website managers to get a commitment for coverage for this 1 Night, Once a Year event you’re pulling off!

After all, we all know that once it begins your event whirls by so fast that you’ll probably need  to read about how it all went too 🙂

Categories: Charity, Event Logistics, Live Auctions, Sponsors

►How’s Your Charity’s Reputation?

February 27, 2013 - Author: Jenelle Taylor, CAI BAS
What Are They Saying About You?

Protect your charity’s reputation with the public

What’s the public perception about non-profit organizations, and, by extension, your non-profit?

Yesterday’s headline on Slate.com “Why America’s Charities Are So Uncharitable”  http://tinyurl.com/YourCharity immediately tightened my stomach. ‘Arrgh, bad press,’ I thought, worried before I’d even read a word. Arguably, that’s part of the problem. Is it possible, even likely, that thousands (or millions) of Americans will read only that headline?

How can you proactively address any negative press about charities and turn it to your advantage?

In the text, author Ken Stern (long-time nonprofit executive) comments on the number of nationwide charities (1.1 million, not counting congregations) and the sometimes questionable causes the IRS approves for 501(c)3 status. He sees problems with lost revenue, increased competition, and yes, damage to the public perception of non-profits in general. He provides several examples of nonprofit organizations which seem to be benefiting their profit margins more than the public good.

“When so much of the American charitable sector seems so uncharitable, it is perhaps time we remind ourselves what a charity is really supposed to be.”

So, what can you do to protect and enhance your charity’s reputation?

Show and tell your story:  the behind-the-scenes actions you are taking, impacts you are making, lives you are changing. Get photos onto your Facebook page (several times a week!), put 1-2 minute video clips up on YouTube, and write longer content on your web pages.

Want to earn the public trust? Show and tell your way to greater visibility and transparency. If you don’t, those supporter dollars could go to another organization.

Categories: Consulting

►Google says ‘Content is King’

February 19, 2013 - Author: Jenelle Taylor, CAI BAS

Image credit skookummonkey.com

Your mission. Your good works. Your non-profit org.

Without a doubt, Google IS the key to getting found online, and it’s about to get easier for you! After years of SEO (Search Engine Optimization) tricks, industry buzz says Google ranking methods have changed.

According to Geekless Tech blogger Alex Clifford,

Google is ranking people by who has the best content. They’re trying to put the best content at the top. Now you’re in a battle with your competitors to create the best content! There are no more underhanded tricks (and if there were Google will soon eliminate them).

The 2 pillars of Content Marketing Optimization (CMO)?

  1. More “long form content” means adding longer, meaty, helpful and valuable text to your website
  2. More “rich media content” means photos and videos

Read the brief article here http://geeklesstech.com/step-aside-seo-you-need-to-think-about-cmo-now/, including a great resource of 11 content optimization tips from Jason Acidre.

Write something fresh (and in depth) about what amazing things your org is doing this month. And don’t forget to boost your visibility with VISUALS.

See you online!

 

Categories: Consulting, Technology

►A Soundbite that Sizzles

July 10, 2012 - Author: Jenelle Taylor, CAI BAS

Earlier I wrote a post about an article I’d read explaining how to introduce yourself or your organization to someone new:

  1. Explain how you provide a solution to a problem.
  2. Tell a brief anecdote that illustrates why you choose to do this or how you’re exceptional.
  3. Invite your listener to engage further with you by asking an open-ended question.
Here’s another approach to selling your sizzle that’s designed to attract the ideal match:

Categories: Auctioneers, Board members, Consulting, Other Money Makers

►Sell Your SIZZLE!

July 9, 2012 - Author: Jenelle Taylor, CAI BAS

Summer gives me time to catch up on all the reading I wish I made time for during the year. In an October 2011 article in Toastmaster magazine entitled ‘The Elevator Speech,” I saw some good reminders about summing up your essence to get people’s attention.

Why should you care about an Elevator Speech?

Image of Elevator

Elevator Pitch – Sell Your SIZZLE in 1 Minute!

Because every day, your non-profit is competing for the attention – and dollars – of the public. Being able to wow folks with WHAT you do, WHY you do it, and HOW you’re the best will help others see the value in helping you and your cause.

The article (more…)

Categories: Board members, Consulting, Other Money Makers