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►FUBI: Funny, Useful, Beautiful or Inspiring

July 26, 2017 - Author: Jenelle Taylor, CAI BAS
Funny Useful Beautiful Inspiring

Don’t Interrupt – ATTRACT!

As I was preparing my 90-minute presentation on Branding and Marketing for the National Auctioneers Association annual conference, I came across this GREAT article from a cool-looking group: The Emotional Intelligence Agency. Their tagline is, “Be as interesting as the internet.”

In their recent article in Fast Company magazine, they explain how marketing has changed.

The buzz word now is “emotion,” and how to connect in memorable ways with your target audience.

There are “four kinds of emotionally compelling content: funny, useful, beautiful, and inspiring.”

(Read the entire article here)

They condense this to FUBI – an easy thing to remember when planning (or posting) on Facebook, Instagram, Pinterest, Twitter, Snapchat, You Tube, your website, or anywhere else.

You don’t have to be all of these, and, in fact, you should consider having a different tone on different platforms. Maybe your posts are funny on Twitter, useful on Facebook, and beautiful on Instagram. You might even assign a different person to manage each distinct “voice.”

So, for my presentation, I made this 4-leaf clover image, because if you focus on being funny, or useful, or beautiful, or inspiring with your posts and content, I bet you’ll get luckier with your results.

Categories: Consulting, Grab Bag, Other Money Makers, social media, Technology

►Working Women of Central Florida

July 12, 2017 - Author: Jenelle Taylor, CAI BAS
photo of speaker Jenelle Taylor

Thanks to Jessica Rivelli from Working Women of Tampa Bay for the invite to speak!

Did you miss it?

I’m happy to speak to your board, your staff, or civic groups like Rotary, Kiwanis or chambers of commerce.

Of course I can talk about auctions, and how to best support the causes you believe in, but some people don’t know that I also speak nationally on branding and marketing.

Things are changing all the time in social media.

Isn’t it time you got some help?

Call me to chat: Jenelle @ 407-791-1360 cell

Categories: About GALA GAL, Consulting, Grab Bag, social media, Technology

►Who’s the “Voice” of your nonprofit?

July 5, 2017 - Author: Jenelle Taylor, CAI BAS
photo of branding handout

Who’s the “voice” of your social media posts?

I’m a huge, huge fan of Entrepreneur magazine. In fact, if you’re not already following them on Facebook, seriously, click over there and do it right now.

I’ll wait.

It’s that important.

If you want to be smarter about, well – anything – you should be following Entrepreneur magazine on Facebook.

Their posts are 2- or 3-minute reads about stuff you want to know, and I guarantee you’ll see something each week you want to click on and open.

By the way, I don’t get anything for promoting them. I’m just a super fan.

When I was researching for my presentation to the Working Women of Central Florida, I came across this awesome article Entrepreneur mag posted, “22 Statistics That Prove the Value of Personal Branding.”

It’s about how we (people, you and me) connect better with people, not companies, and you’ll do yourself and your organization a 561% favor by letting your employee’s personalities show when they share posts about your cause.

Since you can control the tone, images and message you put out there, sit down and really think about how you want to be perceived. Is your org inspiring? Are your clients beautiful? Are your services useful? And isn’t life just funny sometimes? (NOTE: If you don’t yet know about FUBI, read about it here.)

You can even let different people shine in their elements. If you’ve got a stellar soul who can communicate all you want to say on all your platforms, give him or her a raise! Otherwise, try trusting your inner circle with the platform that best matches his or her personality, and see if you don’t get more likes, follows, and engagement from your fans.

Categories: Board members, Charity, Consulting, Grab Bag, Other Money Makers, social media, Technology

►Best Auction Items

August 28, 2014 - Author: Jenelle Taylor, CAI BAS
Picture by Moyan Brenn on Flickr

Picture by Moyan Brenn on Flickr

This article made me smile!

I am always telling both nonprofit committees and auctioneers in the BOOTCAMP class I teach about the Best Categories for Auction Items, in order of desirability.

While most committees think they need to “get stuff” for the auction, in fact, “stuff” (physical items) often hasn’t the lowest potential for selling above retail value, because we all have enough “stuff” already, and we can all find out what “stuff” costs with a quick check of our phones.

But experiences? Experiences – whether exclusive, travel, attendance, pampering, indoor, outdoor, solo or group – experiences mean memories, the joy of human life.

And, according to this article http://qz.com/255963/another-reason-to-spend-money-on-experiences-rather-than-things-the-positive-benefits-of-anticipation/ research suggests that auction attendees will actually enjoy spending money more due to anticipation of a future experience!

anticipation of an experience is more exciting and pleasant than the anticipation of a material purchase—regardless of the price of the purchase”

So, ask your Professional Benefit Auctioneer to help you brainstorm unique experiences for this year’s gala, and up the anticipation (and excitement) for your guests.

Oh, and after Experiences, what are the other Best Categories for Auction Items, in order of desirability?

1. Experiences

2. Food and Wine

3. Travel Near and Far

4. Entertainment

5. Pampering

6. “Stuff” (tangible items whose value is readily found online)

Go get creative! Call me for help 🙂

Categories: Better Buyers, Consulting, Live Auctions, Other Money Makers, Silent auctions

►Give Day Tampa Bay!

May 6, 2014 - Author: Jenelle Taylor, CAI BAS
Give Day Tampa Bay logo

May 6, 2014

Let’s DO this!

Please join me in helping great causes during this 24-hour fundraising challenge. Today, nonprofits in Hillsborough, Hernando, Pasco and Pinellas counties who’ve registered for Give Day Tampa Bay will get a big boost in donations with your help.

Grab a friend, sit down with your kids, and simply click over to http://givedaytampabay.org/ and decide who should get your $25 (or more).

And don’t forget, numerous studies confirm that giving to charity usually increases your own happiness! How much money can greater Tampa Bay give in just one day?

Categories: Charity, Other Money Makers