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►FUBI: Funny, Useful, Beautiful or Inspiring

July 26, 2017 - Author: Jenelle Taylor, CAI BAS
Funny Useful Beautiful Inspiring

Don’t Interrupt – ATTRACT!

As I was preparing my 90-minute presentation on Branding and Marketing for the National Auctioneers Association annual conference, I came across this GREAT article from a cool-looking group: The Emotional Intelligence Agency. Their tagline is, “Be as interesting as the internet.”

In their recent article in Fast Company magazine, they explain how marketing has changed.

The buzz word now is “emotion,” and how to connect in memorable ways with your target audience.

There are “four kinds of emotionally compelling content: funny, useful, beautiful, and inspiring.”

(Read the entire article here)

They condense this to FUBI – an easy thing to remember when planning (or posting) on Facebook, Instagram, Pinterest, Twitter, Snapchat, You Tube, your website, or anywhere else.

You don’t have to be all of these, and, in fact, you should consider having a different tone on different platforms. Maybe your posts are funny on Twitter, useful on Facebook, and beautiful on Instagram. You might even assign a different person to manage each distinct “voice.”

So, for my presentation, I made this 4-leaf clover image, because if you focus on being funny, or useful, or beautiful, or inspiring with your posts and content, I bet you’ll get luckier with your results.

Categories: Consulting, Grab Bag, Other Money Makers, social media, Technology

►Selected as a Presenter, Summit 2013

June 13, 2013 - Author: Jenelle Taylor, CAI BAS
Photo of Jenelle Taylor, CAI BAS

Selected as a presenter for the Benefit Auction Summit, National Auctioneers Association (NAA)

We’re celebrating!!

Just got word that the committee for the Benefit Auction Summit chose my session “62 Ways to Create More Prepared, Engaged Bidders”!

This is the only national conference specifically for fundraising auctioneers, and it is a BIG honor to present to such an accomplished group of professionals from across the country.

I’m excited to share the “62 Ways” 90-minute session because it’s all about helping my peers help YOU raise more money. We understand that you only have this 1 night, once a year to host your attendees, so we want to work with you to maximize every way to make it easy for people to spend money!

I’ll be covering

  • 20 ways to create the best Live Auction display tables
  • 22 things your auctioneer can do to help people get excited by the auctions and also
  •  20 things you can do as the non-profit to help your audience come prepared to both attend AND spend.

The best part for you?

All of my GALA GAL clients – the organizations I help with their events – you get all 62 Ways to Create Prepared Bidders included, everyday, as part of our consulting relationship. (If you want this for your event, shoot me an e-mail to check if your date is available here.) You’re the reason I do what I do, and why I’m excited to share these ideas with other high-profile auctioneers across America.

To learn more about what Benefit Auctioneers do when they get together each year, you can find content from the Summit in 2010 (my presentation here), and I’ve shared some takeaways  from the other presenters that year here and 2011 Summit here. Apparently I still have to post notes from last year!

Categories: Auctioneers, Better Buyers, Board members, Charity, Consulting, Event Logistics, Live Auctions

►”America’s Worst Charities”

June 10, 2013 - Author: Jenelle Taylor, CAI BAS
Tampa Bay Times

“America’s Worst Charities” June 9, 2013 3-part series

Back in the headlines, and not in a good way.

“America’s Worst Charities” is the result of a yearlong collaboration between the Tampa Bay Times and California-based The Center for Investigative Reporting, the nation’s largest and longest serving nonprofit newsroom dedicated to watchdog journalism. CNN joined the partnership in March.

I’m all for investigative journalism, and I agree that this story needs to be told. We all want any unscrupulous groups to be exposed, so that America’s donated dollars go instead to groups where they’ll do the most charitable good.

We’ve talked about this before, however, lamenting the possibility that today’s overwhelmed reader takes in the negative sound bite “worst charities” without putting the headlines in context. This year-long series focuses on 50 of  5,800 groups identified nationwide that spend the majority of funds raised on expenses rather than causes. It’s great information that’s important to expose…but there are 1.6 million nationally registered non-profits (and nearly 200,000 congregations), so those 5,800 offenders represent about 1/3 of 1% of America’s charities.

I wish there was such sensational press coverage about the more than 99.6% of known non-profits striving to do the right thing with donors’ dollars. The article says,

“several watchdog organizations say charities should spend no more than 35  percent of the money they raise on fundraising expenses”

Many of you have expenses much, much less than 35% of your intake.

All the more reason for you to tell your amazing story. Share where donated dollars go via your website, Facebook, Twitter, and annual reports. Take 10 minutes to get the Guidestar Valued Partner badge and issue a press release!

You’re out there killing yourself to raise money so you can feed more families, clothe more kids, finally find a cure. It’s okay – no, it’s imperative – that you take time to share your story. We can’t let the bad press be America’s soundbite.

Categories: Board members, Charity, Consulting

►Black Tie Events…for Free? Auction Underwriting for the New Millennium

February 14, 2013 - Author: Jenelle Taylor, CAI BAS

Have you seen this? http://www.dodgedartregistry.com/

Underwrite your Benefit Auction just like the new Dodge Dart Registry idea

Crowd-funding idea for your next auction?

The website reads, ”

NEW RULES FOR BUYING YOUR CAR. Pick out the features you want in your new Dart and then invite friends and family to sponsor individual parts of the car.

You can raise a portion of the cost of a new Dart or the full price. Then all you have to do is go to a dealership and pick it up.”

 

How clever! Not only does this speak to a hip, Millennial generation, it offers a solution to funding a major cost –  by crowd-sourcing.

What a great idea to change up how you offer sponsorships this year for your event. Sure, most events already ask for sponsors, but typically at generic dollar amounts not tied to anything specific. Anyone else bored with the “Sponsorships available at $25,000, $10,000, $5,000 and $2500” approach?

This year, be forward thinking and socially savvy. Post a great photo from last year and offer opportunities to underwrite parts of the event at all different price levels. Instead of funding the engine on a future Dodge Dart, your supporters can fund the venue, the food, the bar, the linens, the decorations, the invitations, the technology…even pay for your professional auctioneer!

Just like chipping in to buy a beloved and deserving person a new car, your benefactors will feel good about helping fund something concrete, and empowered by being given a real choice. Come to think of it, isn’t that exactly the feeling we want to give our non-profit supporters all the time?

Categories: Auctioneers, Charity, Event Logistics, Other Money Makers

Unlock a PDF

June 20, 2012 - Author: Jenelle Taylor, CAI BAS

Short and sweet…!

When I need to unlock a PDF document so that I can edit it or pull a logo out, I pop over to www.PDFtoWord.com, upload the PDF and within a minute it’s back in my Inbox, ready to edit.

Handy Tech Tip of the Day 🙂

 

Already using this? Just tried it? Leave a comment below!

Categories: Consulting, Technology

Free Conference Call to “capture and capitalize” wisdom

June 18, 2012 - Author: Jenelle Taylor, CAI BAS

In your job, whatever it is, every day you’re either offering your expertise or listening to someone else share his/her expertise. And every day, you’re wasting wisdom that could be leveraged to save you time, which saves you money, which means more for your bottom line. Take a few seconds to do this one thing, and you’ll build your arsenal of resources and get smarter, all for FREE!

Capturing your Expertise

Think about it – if you work with a charitable cause, in the course of your day, you may (more…)

Categories: Technology