GALA GAL Jenelle Taylor conducts the 2013 Red Wagon Gala for Christ Child Society Naples

Here’s a quick example of great post-event press coverage, Red Wagon Gala in the Naples Daily News.

This nice summary and accompanying photos ran just days after the event, and serves multiple purposes:

• appreciating those who just attended
• publicly thanking major sponsors
• recognizing the hard work of the committee and volunteers
•  and raising visibility for the organization.

This kind of coverage has to be arranged in advance, so that a reporter and photographer are in attendance.

For your next event, take the time, no – make the time –  to reach out to local papers, TV stations, society magazines, or even area event website managers to get a commitment for coverage for this 1 Night, Once a Year event you’re pulling off!

After all, we all know that once it begins your event whirls by so fast that you’ll probably need  to read about how it all went too 🙂