Study says men give more when the person fundraising is attractive

This morning I read a piece entitled “Men Strive To Give More To Charity When The Fundraiser Is Cute.”

Believe it or not, researchers found that both men and women donated more to online campaigns after they saw how much others had given. The men, however, gave an even larger increase to attractive females.

If that happened just by looking at a photo of the female asking for donations, could it be that the effect is magnified in person? When you put a charismatic, attractive female auctioneer on stage and give her a microphone to engage people about your cause, might that increase the competitive bidding in your audience? Think about it, every single time he or she bids again, that’s more dollars raised for you!

Combining the “all eyes on me” aspect of live auctions with a smiling, friendly female face is your recipe for awesome auction results.

Just ask my clients!