Auction in the Round
August 8, 2024 - Author: Jenelle Taylor, CAI BASHave you seen this? Done it?
Occasionally I’ll get a nonprofit client who wants to put the stage in the center of the ballroom with tables on all four sides.
The advantages? It’s an uncommon layout, making your gala look and feel different; it puts more tables close to the stage, thus providing more “front row” sponsor seating; it puts your auctioneer in closer proximity to more tables versus the stage at the narrow end of a long room.
The disadvantage? (And this is a big one!) – Your speakers and your auctioneer will have their backs to 50% of the audience at all times! This can’t be emphasized too much: you are disenfranchising half of your audience the entire program. This can negatively impact both your live auction and your Fund-a-Need paddle raise donations, since your auctioneer must be constantly spinning onstage to catch and acknowledge the bid cards. These extra seconds give time for the patrons to change their minds, hesitate, and put that bid card down.
While it might look intriguing, if you decide to auction in the round, plan ahead to have confident, outgoing bid spotters in all 4 quadrants to help catch those raised paddles and ensure you capture every intended dollar for your org.
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