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Auctioning a dog

a photo of a dog

It’s the end of the spring season, and as I reflect back on the many great galas we had, I find my thoughts lingering on an auction from January where they had a dog as a live auction opportunity.

I tried to talk them out of it, sharing my concerns about whether or not a winning bidder (possibly caught up in the excitement) would be prepared for an immediate and lifelong commitment as a pet owner.

Pets (typically dogs, but occasionally cats) are auctioned at charity events around the country quite often, with bids sometimes exceeding $10,000. In some circumstances, the pet up for auction has already been semi-adopted by someone, including having the pet in a their home before the event. Then those folks are fully prepared to buy the animal at whatever price and bring it back into their home.

If you’re going to auction an animal, think long and hard about the potential downsides. What if the animal isn’t accepted by other pets? What if it needs more time or attention (quite often with puppies) than the buyer is able to give it? What if the pet ends up being donated to a shelter? How will that reflect on your nonprofit? Even worse, what if the animal is treated poorly?

In this case, the event was for a private school, so all the attendees were known by the organizers. This dog ended up selling to a school employee.

Considering allllllll of the possible auction items out there, I’d say you’ve always got another good option other than auctioning an animal.

►Spa Creative!

Shout out to my Orlando friends for their oh-so-creative daytime fundraiser…Spa Invitational! A play on traditional golf tournaments, instead these foursomes indulge in spa activities all day long, with a luncheon fundraising auction and donation appeal. It’s fun, it’s relaxed, and it’s so refreshing, in every way. Well done!!

►100% Participation

American Heart Association

Shout out to the Heart Ball for a terrific technique they use across the country. There is one large (maybe 18″ or 24″?) paddle on the table that is to be raised when and only when the entire table gives something in the Fund A Need donation appeal. There’s a lot of hype during the ask about everyone giving something, and celebrating each table as their large paddle goes up in the air! At the one I did, they even had pull-and-pop streamers. You could even use noisemakers, or confetti cannons if your venue will allow. Kudos for a great audience participation incentive!

►How to wow a crowd

Woman in a ball in a pool

I see a lot of great decorations and theming at galas, but this was a first! This Delray Beach gala had the initial reception outside around the pool, and wow was everyone surprised and delighted by the woman in the ball! She was beautiful and elegant, moving gracefully while floating, and dressed in beautiful old Florida style. It was quite a sight!

How can you up your game and wow your crowd?

►Can you set a Max Bid?

a photo of online bidding

I work with a lot of software programs for online bidding, and I recommend that you make sure your software choice makes it easy for guests to set a maximum bid and let the system bid for them up to their requested amount. You’ll see here in Auctria (an affordable online and live event software) that guests can choose how much they want to bid right now AND how much is their limit for this item. You can easily set the system to send alerts each time someone tries to outbid them and thus their bid has been raised to keep them winning. If the bid goes beyond their set limit, they’ll get an outbid notification. Setting a Max Bid is the easiest way for guests to enjoy the night AND win the items they want.

►No bid cards?

beautiful table

I worked a beautiful, high-profile event recently that surprised me in one key way: they didn’t want to use bid cards. It’s been years since I’ve done a fundraiser without bid cards. In fact, now that I think about it, I’m not sure I’ve ever done a live auction or Paddle Raise – without the bid paddles.

Why would an org decide against giving attendees some sort of bid card or bid paddle? They didn’t want to come across as pushy. They wanted to focus on the party. There are many great events that are fabulous parties.

One of the first questions I ask groups during the discovery phase is, “Are you having a party, or are you having a fundraiser?” The answer to that question determines how decisions are made.

It was still a great party, and I helped them get creative with their programs so we could identify who was bidding and who wanted to donate.

But next year I hope we have bid cards 🙂

►Churches too!

Not all galas are annual events. I just had an absolutely awesome time working with the Church of the Trinity MCC in Sarasota. They were celebrating a 40th Anniversary and wanted to do something big to commemorate this milestone. And big they did!

It’s always fun when it’s an intimate venue and everyone knows each other. We joked and laughed all through the auction, and friends bid against friends, higher and higher, to cheers of delight.

So, if you’re celebrating a one-off special event, or you’re a church, or you plan on having a crowd under 150 people, I just might be your perfect match! Lillie and Marrie would be happy to tell you about their experience working with me 🙂

►Worse than Whoops!

Something happened recently that has NEVER HAPPENED BEFORE. I created Clerking Sheets for a gala and emailed them to the client ahead of time. They printed those sheets and put them on 3 clipboards. Check and check. They had staff members lined up to fill in the sheets during the live auction and Paddle Raise (on another sheet).

We did the fundraising and sold 4 live auction items (some with multiples) and then got many Fund-a-Need donations at multiple levels.

After the auction I asked to see one copy of the clerking sheets so I could take a photo for my records.

NO ONE WROTE ANYTHING DOWN.

For the first time ever, somehow the clipboards never got into the hands of the 3 staff members told to do it.

Don’t let this happen to you. Make certain to put the clipboards into the recorders’ hands early in the evening and explain their critical role and what time the fundraising will take place. Having 3 individuals assigned to the job has always worked up to this point. (You can also record the fundraising portion to have as a backup.) Plan ahead. And triple check.