Menu

Orgs We've Helped!

TEXT or CALL me!

407-791-1360 in Tampa, FL

Find me on LinkedIn!

NAA Credentials

Benefit Auction Specialist (BAS)

Editor of this How-to Charity Auction book

Boost Your Benefit Auction book

“70-Point Venue Checklist” FREE DOWNLOAD

Free Gala Venue Checklist

Grab this 70-point Venue Checklist when planning your Gala Fundraiser!

Find It Now

>

© 2025 GALA GAL, Inc. - All rights reserved.

Firstyme WordPress Theme.
Designed by Charlie Asemota.

An easy Live Auction display

While the best Live Auction display is large (36″ x 48″) foamcore posters on easels in a high-traffic area, sometimes you won’t have the space or the budget for that (though your printer may be able to include the few posters for free – just ask!).

For a simple, straightforward and still effective display, simply print the power point slides and attach with spray adhesive to 11″ x 14″ posterboard backed by a 12″ easelback. Both of those can be found on Amazon for less than $25.

Private home fundraiser

So a wealthy supporter offers to host a fundraiser at their lux private home? This can add a fresh fundraising opportunity to your annual lineup, but it has its pros and cons.

Yes, it’s a destination venue, as many will want to see the home and rub shoulders with the (sometimes famous) attendees. And typically, the host would cover some or all of the costs to use the space, maybe even cover the cost of the catering.

But private home events are often more of a party with some fundraising thrown in, rather than a focused fundraiser that’s a great party. Typically there isn’t seating for everyone, there’s no easy way to gather everyone to a focal point for any program, auction, or appeal, and the sound quality can be a real issue.

Make sure to spend sufficient planning time on sound, lighting (very important if the program will be outside!), bid paddles (yes, they must have bid paddles) and crowd control options.

And hopefully, the crowd invited to a private home event will have both the means and the intention to support your cause that night and into the future.

This is how to promote jewelry

Jewelry, like artwork, can be an iffy thing in a live auction. Is it the right color, shape, style, length, size? And can a piece of jewelry stir up as much demand as a luxurious trip or a posh private chef?

In all auctions, we want items where everyone wants to “own it for a moment.” If you want to own it, but so does she, and so does he, but you want it badly, that’s how auction bidding goes up and up and up.

Jewelry typically has fewer bidders fighting over it, and sometimes it can be difficult to know if you’ll even get the opening bid you want. You definitely don’t want a long silence when no one bids.

However, if you’ve got a great piece, it’s likely to do at least as well in the live auction as it would in the silent auction, so make sure you promote it like this poster, with a huge, detailed, clear photo AND the actual piece right next to it with a mirror so folks can see themselves wearing it. They have to envision owning it to bid on it.

Event Flow, not Times

There’s no one perfect timeline, as many factors influence when your live auction and Paddle Raise should take place within the evening’s events. I like to begin the live auction as the first guests are finishing their entrees and start to look around wondering what’s next to entertain them.

After the auction, it’s time to reinforce the mission with a short (2-3 minute) compelling video or live speaker. Then it’s right into the Paddle Raise and perhaps finishing with a Paddle Drop to collect every last dollar in the room in the most respectful and inclusive way.

The one thing guests don’t need to have is exact times each part is supposed to happen. You’re HIGHLY likely to get behind at some point due to slow transitions, food service, longer speakers, etc., and it’s an added pressure you don’t need. Simply give guests the order of what to expect and you’re all set!

Two trends

Here are two things you might not be doing: asking for small monthly recurring donations, and including a direct QR code to make it easy for guests to give. Shout out to the fabulous Wounded Veterans Relief Fund for their upgrades to a traditional pledge card.

Splurge on the Big Screens!

Even for small audiences, you want the biggest screens possible, and it’s that much more crucial when you’ve got 300, 500, or even more guests. Especially for your live auction items, you need those big screens to show your striking photos to help sell the packages. This matters most with trips, art and jewelry, but even chef experiences and sports tickets benefit from great promo shots.

Big screens and great audio matter more than centerpieces when it comes to your fundraising outcomes.

Posters on Easels

Just a reminder that every live auction should have a Live Auction Display Area with posters on easels, in a high-traffic location where people can linger.

Don’t put them down the hallway walking to Registration.

Don’t put them just past Registration – no one will linger there.

Do create a special place where your auctioneer (me!) can stand and have conversations with your guests, answer questions about the live auction items and build rapport ahead of time. Your auctioneer should never be invisible! A great fundraising auctioneer will be working during the socialization time before everyone is seated.

►Why a Mastermind Group?

In the past few weeks two auctioneer friends and I have been forming a Mastermind group, which is a lot more than brainstorming, and definitely more than a chat session.

I first learned about the structure of true Mastermind groups from Chicken Soup for the Soul author Jack Canfield. Much like his preferred model, we designed our group for the purpose of continuing the high-level discussions we’d had in late July at the Summit. We have 17 members from more than 10 states representing many of the largest fundraising markets.

For the first 30 minutes we stick to a predetermined topic, sharing successes and recommendations from all across the country. For the second half, we solve problems, issues, or concerns for each other, sometimes devoting all thirty minutes to one member.

It’s a thrill to spend time with such a powerhouse group, and it has added a Zoom to my calendar that the highlight of my day! I highly recommend you look into a Mastermind with folks you respect. Brain. Trust. That says it all.

►Continuing Education – does your auctioneer do that?

logo from NAA Conference & Show

Continuing education helps me help you. This year’s topics at the Benefit Auction Summit included trends in nonprofit marketing, adding humor to the stage, new techniques for the Fund-A-Need Paddle Raise part of the program, and ways to highlight your nonprofit’s mission even more.

Curious what I learned this year? Give me a call and let’s chat!