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A brunch raised how much??

March 11, 2025 - Author: Jenelle Taylor, CAI BAS
an event space with many decorated tables

I’ve really enjoyed getting to know the Development team from the USF Sarasota-Manatee campus. Their signature event, Brunch on the Bay, held its 30th Anniversary recently. Thirty years! That kind of legacy clearly takes hard work, creativity, and a lovingly supportive community. Famously known for its lobster tails (!) and more than 20 other amazing restaurant stations, it’s one of the only events I do that is ideally suited for an open-air tent. They do a great job of mission messaging, and the crowd gives enthusiastically in the Paddle Raise. Deciding all those years ago to brand a brunch instead of a nighttime gala has made USF S-M stand out in a sea of other fundraisers.

If your team isn’t thinking before each event about how to stand out and be memorable, you’re missing an opportunity to build community and loyalty.

a testimonial from a nonprofit executive

Comments are closed - Categories: Charity, Donation Appeals, Fund a Need, GALA GAL Case Study

That final “Donate Now” text

January 14, 2025 - Author: Jenelle Taylor, CAI BAS
image of a text message asking for a donation

So, your Fund-a-Need is complete, live auction is over, Last Hero donations tallied, Paddle Drop numbers collected. You might also have wrapped up your raffle, handed over the wines pulled, and sold some swag.

Now, it’s time to make that one last ask, and it helps to make sure the amount you’re seeking is authentic and the size of the ask is proportionate to what you’ve already raised. Don’t round your number from $14, 324 to $15,000! Nope, state exactly what you need to hit your $100,000 goal. One person might step up and give the whole amount; multiple people might be nudged just enough to give a little bit more.

Typically this ask goes out as an end-of-the-evening text, but it could go out the next day or even the first work day following the event. Make the ask, mention your mission, and MAKE SURE to thank everyone as wholeheartedly as you can.

Comments are closed - Categories: Consulting, Donation Appeals, Great Ideas