Committee members often ask me how to reach out to a well-connected community pillar or a semi-celebrity they happen to know. When you’re not asking for a direct donation, but instead asking to be connected to someone’s friends and associates, that asking can be tricky.

When it comes to reaching out for donations, it’s helpful to consider a couple of things:
First, ask the person you know if the cause you’re requesting on behalf of is one they feel good about supporting.

For example:
“As you may know, I’m on the committee for X Cancer Organization, and they help people across the state with emergency scholarships for basic necessities while going through cancer treatment, like keeping their electricity on and a roof over their heads. I’d love your help to make their fundraiser more successful, and I’m not asking for money 🙂 With your help, we could raise thousands more dollars. Could I ask you a few questions?”

Then, explain the type of connections you’re looking for. 

“This event has an exclusive live auction with only a small number of carefully chosen packages, and a silent auction also. Each live auction spot typically raises $2000+, and we’re always looking to offer the guests memorable, emotional experiences that they just can’t stop bidding on! During committee brainstorming for ideas, they were hoping for (insert package ideas you think could come from the prospect’s contacts – Dinner for 12 with Chef ________, Sunset Yacht Trip for 20, Box at ______ sporting event, etc.). Would you be willing to connect me to people who can make this happen?”

That process is both polite and effective in securing more and higher value donations.