Your fundraiser is a conversation (hopefully an entertaining yet emotional one) with your supporters. If you’re the ED (Executive Director) or CEO or Board President, you may have to craft a series of inspiring stories or “Mission Moments.”

Here’s the framework I use when I help my clients write, revise and edit (yup, that’s something I include that most other auctioneers do not):

Project:

Date:

Speaker:

Purpose:

Objectives:

Tone:

Desired Audience Response:

General content:

Format:

Future uses of end product, if any:

Figuring out the tone you want to create, the emotions you want your listeners to feel, and any future uses of the content/video – do these 3 things before you start writing. It will make your message cleaner, tighter, more impactful and more valuable over time.

Call me if you need help!