One thing we’ve learned in the past 18 months (and I hope you didn’t have to learn the hard way) is that your production team is EVERYTHING. Sure, there are fundraisers over Zoom. In some cases, bidding happens in the chat box. But all of these events rely on tech.

I’ve seen costs for event production this year from $3000 to $50,000. Crazy range, right? That means you need to get at least 3 quotes, and you need to learn enough to communicate what you’re asking for, what you envision. Will your speakers need a TelePrompTer? Will you need an afternoon in advance to pre-record some segments or speakers? Will you need a dress rehearsal? What about editing for your videos? Planning to film on-site or in their studio? (Do they even have a studio??)

Conversations with multiple vendors will help you learn the tech speak you need to get an accurate proposal and cost estimate. If you’re still not clear, reach out to a nonprofit whose online program you like to find out what it took to get that result.

Or, you can call me. I’ve got a list of specs compiled from the various streaming events I’ve done.