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Splurge on the Big Screens!

November 2, 2022 - Author: Jenelle Taylor, CAI BAS

Even for small audiences, you want the biggest screens possible, and it’s that much more crucial when you’ve got 300, 500, or even more guests. Especially for your live auction items, you need those big screens to show your striking photos to help sell the packages. This matters most with trips, art and jewelry, but even chef experiences and sports tickets benefit from great promo shots.

Big screens and great audio matter more than centerpieces when it comes to your fundraising outcomes.

Comments are closed - Categories: Consulting, Event Logistics

Great poster example

- Author: Jenelle Taylor, CAI BAS

Here’s an example of a Live Auction Poster: the photo(s) are large and sharp, it’s easy to guess at a glance what it is (a trip) and all parts of the package are listed. With the added bonus of having the org logos at the bottom. Shout out to United Way and L3Harris for doing it right!

Comments are closed - Categories: Event Logistics, Live Auctions

Posters on Easels

- Author: Jenelle Taylor, CAI BAS

Just a reminder that every live auction should have a Live Auction Display Area with posters on easels, in a high-traffic location where people can linger.

Don’t put them down the hallway walking to Registration.

Don’t put them just past Registration – no one will linger there.

Do create a special place where your auctioneer (me!) can stand and have conversations with your guests, answer questions about the live auction items and build rapport ahead of time. Your auctioneer should never be invisible! A great fundraising auctioneer will be working during the socialization time before everyone is seated.

Comments are closed - Categories: Auctioneers, Consulting, Event Logistics, Live Auctions

Teleprompter screen

October 25, 2022 - Author: Jenelle Taylor, CAI BAS

High-tech A/V was on display at The George H.W. Bush Points of Light Awards gala at The Intrepid Sea, Air & Space Museum in New York City on October 24th. I was asked to auction just 4 fantastic opportunities, including the chance to sing on stage with The Beach Boys!

Besides rubbing shoulders with Jose Andres and Branford Marsalis, I was impressed by the huge teleprompter screen straight out from the stage and behind the guests. It was so big it allowed the emcee and speakers to easily see their scripts scrolling. (I work from bullet points talking freely, not scripted comments.) I’ve seen a couple types of onstage teleprompters before but this large screen method I haven’t seen in Florida.

It was a beautiful night, and it was so much fun to be in NYC for work!

Comments are closed - Categories: Event Logistics, Technology

►That’s a Wrap!

June 5, 2022 - Author: Jenelle Taylor, CAI BAS

Yup, that’s a wrap on the Spring 2022 fundraising season! I am thankful to have worked with several nonprofits I’ve not had the chance to partner with so far. It is still fun every time to meet a new group of passionate devotees and learn all about their mission. It’s invigorating and refreshes my hope for goodness in the world!

One trend I saw this spring is several large nonprofits switching things up for 2023. Two of my biggest auctions (where their annual gala makes up a huge portion of their revenue, and broke records in 2022) plan to diversify their events next year, perhaps replacing the annual gala with intimate patron parties. Typically, big-ticket galas can and do generate great revenue, entertain guests and share mission moments, they take A LOT of planning and many hours of staff, committee, and board time. So how does an org decide when that annual gala is worth it (and when it’s not)? We can do the math and crunch the numbers, but sometimes you just go out on a limb and try something new.

What about you, your org? Are you freshening up your gala each year, adding additional fundraisers, or making a break in pursuit of something totally new?

Comments are closed - Categories: Consulting, Event Logistics

►Hybrid How-to

August 27, 2021 - Author: Jenelle Taylor, CAI BAS
outdoor gala

Ahh, here we are, approaching the Fall fundraising season, and we’re not quite where we thought we’d be. Or at least where we hoped we’d be.

So many of my nonprofit clients have carefully, hopefully, even joyfully been planning in-person galas…and yet in city after city in Florida (and in some parts of the country) the biggest galas with the largest audiences are stepping back to 100% virtual.

If you’re moving forward with a hybrid event – maybe you’ve limited your in-person attendance, switched to satellite parties, or changed your seating arrangements – I understand your desire to ease your annual event back to (what used to be) normal.

I’ve done the hybrid thing, complete with one camera on a zipline across the tent! If you’ve got questions, let’s chat.

Comments are closed - Categories: Consulting, Event Logistics, Live Auctions, Virtual Gala

►They Provide Trips?

August 1, 2021 - Author: Jenelle Taylor, CAI BAS

Consignment.

You know, the companies that spam you, flood your Inbox trying to sound appealing and not pleading (but often failing), cold-calling, name-dropping (“we just worked with ________ auctioneer/organization”).

I’m not saying there aren’t trustworthy consignment partners out there, it’s just…there.are.so.many. Somehow – in a field that was already crowded with companies with basically identical trips and price points – lately even more wannabes have sprung up. Or maybe they’ve just gotten more aggressive.

So, how do you decide? First off, do you need to pay for an auction item? or multiple items? To keep the most money that your guests spend (ideally, 100%) then the auction items you offer must either be 100% donated or fully underwritten (paid for in advance) by a benefactor.

If you’re having trouble securing 100% donated items, ask your fundraising auctioneer what they’ve seen other groups do successfully. I typically share 8-10 ideas for 100% donated auction packages that sell for thousands of dollars.

If you decide you need more or flashier auction items, then make sure you’re checking out at least 3 consignment providers, and you’re asking questions, not of them, but asking others about them: success stories, horror stories, customer service wins and fails, ease of or problems with booking desired dates, alternate destination options, blackout dates, extensions and more.

Since most of the consignment companies seem so similar, put them on the spot and ask, “What is true about your company that can’t also be said by one of your competitors?”

Consignment can add money to your proceeds, but, let’s keep ’em honest.

Comments are closed - Categories: Charity, Consulting, Event Logistics, Live Auctions

►Tech. Production. HELP!

May 10, 2021 - Author: Jenelle Taylor, CAI BAS
Jenelle in studio

One thing we’ve learned in the past 18 months (and I hope you didn’t have to learn the hard way) is that your production team is EVERYTHING. Sure, there are fundraisers over Zoom. In some cases, bidding happens in the chat box. But all of these events rely on tech.

I’ve seen costs for event production this year from $3000 to $50,000. Crazy range, right? That means you need to get at least 3 quotes, and you need to learn enough to communicate what you’re asking for, what you envision. Will your speakers need a TelePrompTer? Will you need an afternoon in advance to pre-record some segments or speakers? Will you need a dress rehearsal? What about editing for your videos? Planning to film on-site or in their studio? (Do they even have a studio??)

Conversations with multiple vendors will help you learn the tech speak you need to get an accurate proposal and cost estimate. If you’re still not clear, reach out to a nonprofit whose online program you like to find out what it took to get that result.

Or, you can call me. I’ve got a list of specs compiled from the various streaming events I’ve done.

Comments are closed - Categories: Consulting, Event Logistics, Live Auctions, Technology

►When a Bidder Backs Out-Part One

March 11, 2020 - Author: Jenelle Taylor, CAI BAS

It happens.

Not very often, but it happens.

Sometimes it’s because the person drank too much. Beware of Open Bar combined with a too-late live auction. It’s an urban myth that you should get your guests drunk so they “bid more.” Drunk is NOT the goal, should never be the goal. The guideline fundraising professionals use is “Two drinks good, 3 drinks bad.” Get your fundraising FINISHED before your guests have finished a third drink. People who’ve had too much to drink (more than 2-3) tend to be louder, talkative, self-absorbed, unable to focus on the larger agenda of the whole room, and -in extreme cases -not thinking clearly. Oh they might bid, but they’re the first ones to cry “buyer’s remorse” and refuse to pay, leaving you with a multi-thousand dollar auction item and no crowd left (on Monday after the event) to sell it to.

There are other reasons people refuse to honor their auction bid, and there are a few ways you can minimize your risk, so start building these safeguards into your next event:

  1. Videotape your live auction and paddle raise appeal. If you’ve got them on video raising their Bid Number, it will be harder to claim it was a mistake.
  2. Get an instant confirmation after each item is sold. We often create a separate invoice for each live auction item and a runner gets an immediate “Print, Phone, Signature” – printed name, phone and confirming signature acknowledging the item and the purchase price. If using mobile bidding, one of the reps can go to each winner and immediate confirm acceptance by asking for his/her phone number to tie that item to an account on file.
  3. Make sure your clerks are writing down the back-up bidders, too, in case you need to reach out to them after the event. (Side note: remember that ALL bidders during your live auction – everyone who raises a bid number – was trying to give you money that night, and only a few were the final winning bidders. It’s a GREAT idea to follow up with all bidders after the event and thank them, see if you can interest them in supporting in another way, invite them to join the committee for next year’s auction, etc.)

Despite all of your efforts, someone calls on Monday and backs out/won’t honor their bid. Now what?

Check out Part Two…

Comments are closed - Categories: Better Buyers, Consulting, Event Logistics, Live Auctions

►February Gala Themes

March 9, 2020 - Author: Jenelle Taylor, CAI BAS

You’re in luck! One of the most elegant and beloved themes should be back on your radar – Hollywood’s Biggest Night! The decor and dress code are upscale and lux, the theme suggests all kinds of movie and celebrity tie-ins, and you can sell a Viewing Party buy-in opportunity in someone’s home for top dollar! I’m happy to chat about ways to wow your crowd, and – in the meantime – mark your calendars: 2021’s Academy Awards ceremony is set to take place Feb. 28 and 2022’s on Feb. 27.

Comments are closed - Categories: Charity, Consulting, Event Logistics