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►Google says ‘Content is King’

 February 19, 2013 - Author: Jenelle Taylor, CAI BAS

Your mission. Your good works. Your non-profit org.

Without a doubt, Google IS the key to getting found online, and it’s about to get easier for you! After years of SEO (Search Engine Optimization) tricks, industry buzz says Google ranking methods have changed.

According to Geekless Tech blogger Alex Clifford,

Google is ranking people by who has the best content. They’re trying to put the best content at the top. Now you’re in a battle with your competitors to create the best content! There are no more underhanded tricks (and if there were Google will soon eliminate them).

The 2 pillars of Content Marketing Optimization (CMO)?

  1. More “long form content” means adding longer, meaty, helpful and valuable text to your website
  2. More “rich media content” means photos and videos

Read a great resource of 11 content optimization tips from Jason Acidre.

Write something fresh (and in depth) about what amazing things your org is doing this month. And don’t forget to boost your visibility with VISUALS.

See you online!

Comments are closed - Categories: Consulting, Technology

►Pinterest – another great excuse!

 July 8, 2012 - Author: Jenelle Taylor, CAI BAS

Pinterest Logo

Finally, a work excuse to browse even longer on Pinterest! If you’re already on Pinterest, you know how fabulously fun and addictive it can be.

If you haven’t checked it out yet, it’s free.

 

I have (more…)

Comments are closed - Categories: Consulting, Event Logistics, Silent auctions, Technology

►How to do “the Social Media thing”

 June 30, 2012 - Author: Jenelle Taylor, CAI BAS

Did you catch yesterday’s inspirational post by Howard Schultz, the CEO of Starbucks?

You can read it here, (more…)

Comments are closed - Categories: Better Buyers, Other Money Makers, Technology

►Your Auctioneer’s Education, 2010 Summit

 June 29, 2012 - Author: Jenelle Taylor, CAI BAS

Completing the past couple of posts about auctioneers, continuing education, and best ideas, here are some tips from the 13 pages of notes I walked away with from the other presenters at the 2010 Benefit Auction Summit in San Antonio.

  • Help your Live Auctioneer conduct a powerful (more…)

Comments are closed - Categories: Auctioneers, Consulting, Live Auctions, Other Money Makers, Technology

►Your Auctioneer’s Education, 2011 Summit

 June 28, 2012 - Author: Jenelle Taylor, CAI BAS

Since yesterday I mentioned the upcoming Benefit Auction Summit as a continuing education opportunity for professional fundraising auctioneers, I’ll share some of my takeaways from the two previous Summits.

2011-Baltimore

BOOTCAMP Alum Darron Meares shared (more…)

Comments are closed - Categories: Auctioneers, Better Buyers, Consulting, Event Logistics, Live Auctions, Technology

►Remote vs. In-Person Consultation

 June 25, 2012 - Author: Jenelle Taylor, CAI BAS

Face-to-face meetings are a crucial part of my relationship with my clients when planning silent and live auctions. So important, in fact, that even my smallest consultation package includes 5 critical collaborations you should expect from your auctioneer:

  1. An initial EVENT ENVISIONING meeting with the decision makers, including time to (more…)

Comments are closed - Categories: Consulting, Technology

The Guidestar Seal of Approval

 June 23, 2012 - Author: Jenelle Taylor, CAI BAS
Logo for Guidestar.org Exchange for Non-Profit Promotion

Get a public “stamp of approval” from national charity registry Guidestar.org

Outside validation helps your non-profit gain and maintain credibility.

Is your non-profit organization getting all the free exposure you can on national charity registry Guidestar.org? I just learned about (more…)

Comments are closed - Categories: Better Buyers, Consulting, Other Money Makers, Technology

Unlock a PDF

 June 20, 2012 - Author: Jenelle Taylor, CAI BAS

Short and sweet…!

When I need to unlock a PDF document so that I can edit it or pull a logo out, I pop over to www.PDFtoWord.com, upload the PDF and within a minute it’s back in my Inbox, ready to edit.

Handy Tech Tip of the Day 🙂

 

Already using this? Just tried it? Leave a comment below!

Comments are closed - Categories: Consulting, Technology

The State of Silent Auctions

 June 19, 2012 - Author: Jenelle Taylor, CAI BAS

Just a quick link to an awesome survey summary put out last week by Bidding for Good, the online charity auction giant: What Non-Profits and Online Bidders Say About Silent Auctions

  1. It’s an 8-page PDF, so it’s easy for everyone to open, share and save.
  2. It’s got tons of graphics, so it’s easy to scan and understand.
  3. Lot’s of great takeaways; my highlights below: (more…)

Comments are closed - Categories: Silent auctions, Technology

Free Conference Call to “capture and capitalize” wisdom

 June 18, 2012 - Author: Jenelle Taylor, CAI BAS

In your job, whatever it is, every day you’re either offering your expertise or listening to someone else share his/her expertise. And every day, you’re wasting wisdom that could be leveraged to save you time, which saves you money, which means more for your bottom line. Take a few seconds to do this one thing, and you’ll build your arsenal of resources and get smarter, all for FREE!

Capturing your Expertise

Think about it – if you work with a charitable cause, in the course of your day, you may (more…)

Comments are closed - Categories: Technology

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