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►Working Women of Central Florida

July 12, 2017 - Author: Jenelle Taylor, CAI BAS
photo of speaker Jenelle Taylor

Thanks to Jessica Rivelli from Working Women of Tampa Bay for the invite to speak!

Did you miss it?

I’m happy to speak to your board, your staff, or civic groups like Rotary, Kiwanis or chambers of commerce.

Of course I can talk about auctions, and how to best support the causes you believe in, but some people don’t know that I also speak nationally on branding and marketing.

Things are changing all the time in social media.

Isn’t it time you got some help?

Call me to chat: Jenelle @ 407-791-1360 cell

Comments are closed - Categories: About GALA GAL, Consulting, Grab Bag, social media, Technology

►Who’s the “Voice” of your nonprofit?

July 5, 2017 - Author: Jenelle Taylor, CAI BAS
photo of branding handout

Who’s the “voice” of your social media posts?

I’m a huge, huge fan of Entrepreneur magazine. In fact, if you’re not already following them on Facebook, seriously, click over there and do it right now.

I’ll wait.

It’s that important.

If you want to be smarter about, well – anything – you should be following Entrepreneur magazine on Facebook.

Their posts are 2- or 3-minute reads about stuff you want to know, and I guarantee you’ll see something each week you want to click on and open.

By the way, I don’t get anything for promoting them. I’m just a super fan.

When I was researching for my presentation to the Working Women of Central Florida, I came across this awesome article Entrepreneur mag posted, “22 Statistics That Prove the Value of Personal Branding.”

It’s about how we (people, you and me) connect better with people, not companies, and you’ll do yourself and your organization a 561% favor by letting your employee’s personalities show when they share posts about your cause.

Since you can control the tone, images and message you put out there, sit down and really think about how you want to be perceived. Is your org inspiring? Are your clients beautiful? Are your services useful? And isn’t life just funny sometimes? (NOTE: If you don’t yet know about FUBI, read about it here.)

You can even let different people shine in their elements. If you’ve got a stellar soul who can communicate all you want to say on all your platforms, give him or her a raise! Otherwise, try trusting your inner circle with the platform that best matches his or her personality, and see if you don’t get more likes, follows, and engagement from your fans.

Comments are closed - Categories: Board members, Charity, Consulting, Grab Bag, Other Money Makers, social media, Technology

►Raffle pricing

May 1, 2015 - Author: Jenelle Taylor, CAI BAS
poster showing raffle ticket pricing

Fingertips for $40

Recently a client asked me about raffle (Chance to Win drawings) pricing.

“I found this on-line as a guideline to selling tickets. Does this make sense?

Raffle ticket sales:  3 tickets for $5, 6 tickets for $10 and finger tip- to-finger tip $20″

Here’s my take:

1. Raffle chance pricing depends on the value of the prizes to be won.

2. Calculate the math equation: How much do you want the raffle to raise (have a goal),  who will be asked to buy tickets and what pricing feels exciting to them, and how many tickets (at what level) can you expect to sell? PRICE x QUANTITY = MONEY RAISED

3. In the example you found, “3-$5 and 6-$10” are the same odds, so there’s no incentive to spend $10 rather than $5.

4. The PURPOSE of unequal odds (increased chances for paying more) is to wildly slant the odds in favor of those more generous. We want to encourage folks to donate more. In Florida (and other states-check your state gaming statutes*) all chances to win do not have to be equal.

5. So, I like

3 – $10, 8 for $20, or fingertip-to-fingertip for $40.

That way the focus is just on selling $40 worth, and if someone is considering $20, have them grab a friend and get tons more chances by splitting the fingertip-to-fingertip (which might be 40-ish tickets)

If the prize(s) are smaller, you could go with 2-$5, 7-$10, fingertips for $20

*A reminder to always know and follow your state regulations on raffles, which often fall under gambling policies. In some states, nonprofits are limited to one per year or need a special license. In Florida (and other states) drawings are required to have a “no purpose necessary to be entered” option, which is why setting any pricing for a chance drawing must be disclosed as a “suggested donation” See the Florida statute here, and happy fundraising!

Comments are closed - Categories: Better Buyers, Charity, Consulting, Event Logistics, Other Money Makers, Raffles/Chance Drawings, Templates

►About that Safari Trip…

April 15, 2015 - Author: Jenelle Taylor, CAI BAS
Photo of GALA GAL Jenelle Taylor

Try to avoid this at your non-profit, says GALA GAL Jenelle Taylor

A client called today for advice. They’ve planned to feature a safari trip as one of the live auction items for their event in a few weeks. When I read the description a few days ago, I realized with some surprise that this was not a typical sightseeing safari trip – this was a hunting safari!

I’ve seen and sold a number of safari trips, but they’ve always been photo safaris, or – said another way – photo shoots, not actual shoots.

My dad was a hunter, though I am not. Even though I would greatly prefer to only shoot things with a camera, I understand that a portion of the population worldwide shoots for sport and challenge. I’m comfortable promoting this item during the live auction alongside the other trips and experiences.

However, some of this organization’s supporters called to complain today, with the expectation that the trip will be pulled from the auction.

What should you do if some people feel an auction item is controversial?

Whether it’s selling a puppy, dinner with the embattled mayor, a hunting safari or countless other potential hot buttons, how should your committee proceed?

  1. Pull the item from the auction? After how many complaints, 1? 5? 25?
  2. Only pull the controversial item if the complaint comes from a major donor?
  3. What about moving the item from the more visible live auction into the silent auction?
  4. Should you try the “Sealed Bid” method for this auction item, so that if no one bids, no one knows, but if folks do bid, their names and amounts are known only to the committee?
  5. Or how about sending an e-mail blast or newsletter notification for interested parties to place bids via fax or email or text prior to the event?
  6. Keep the item in the live auction, but work hard to identify someone on the staff or committee or patrons interested in the item and willing to quickly raise a bid card, ensuring that it sells easily if other bidders don’t materialize?

There’s no one right answer, of course. While you may not want to bend to a few disgruntled voices, you also don’t want those voices to complain even more loudly on Facebook or the nightly news if they feel dismissed.

Ask yourself, what could possibly go wrong if we auction this item?

As your committee tries to “think outside the box” for atypical auction items, if you don’t have these conversations early on, you may find yourself – like my client – scrambling to find a solution 1 day before the catalog goes to print.

Comments are closed - Categories: Consulting, Event Logistics, GALA GAL Case Study, Live Auctions

►Silent Auction – Bidder Blockers and Sheet Stealers

March 19, 2015 - Author: Jenelle Taylor, CAI BAS
photo of Gala Gal

Don’t let those “bid blockers” and “sheet stealers” ruin your auction!

If you’ve never seen one at your event, you’re lucky! While it’s great to have fast and furious bidding on your silent auction items, and it’s fun to watch that competition, too many times I’ve heard (or seen) heated bidders try to bend or break the rules of fair play.

I’ve seen Bid Blockers who square their shoulders and won’t let anyone else get to the bid sheet to bid against them, or Sheet Stealers who actually pick up or hide the bid sheet and try to sneak it back on the table right before closing time! I’ve actually seen someone rip up a bid sheet…twice! The same guy!

Anyway, if every year a few of your classroom projects or priceless opportunities create more bad blood than goodwill among your bidders, you’ve got a few options: either move those items to the main Live Auction, where peer pressure and encouragement will spur on the bidding, or post signs and make announcements reminding people that if your auctioneer sees a bidding war heat up, she plans to step over there and see who really wants it the most with an on-the-spot, mini live auction. It’s fun, it’s fast, and it’s fair.

But make sure to warn people first. And, of course, if you use mobile bidding for your silent auction, you’ll never have this issue again 🙂

What are your auctions most highly contested items year after year? How have you solved it?

Comments are closed - Categories: Better Buyers, Consulting, Event Logistics, Silent auctions

►Silent Auction, or Mini On-the-Spot Live Auction?

March 10, 2015 - Author: Jenelle Taylor, CAI BAS
photo of easels with poster-sized bid sheets

Draw attention to a row of Can’t Miss items

What to do when you have so many great auction items that you can’t even fit them all in to the time slotted for the Live Auction?

Most live auctions at charity events are 30-45 minutes, and with an industry average of 3-4 minutes per live auction sale, that means only 10-15 items make the Live Auction cut for many events.

What if you have 20 awesome items that you need to get in front of bidders? I suggest blowing up the bid sheets to 20″ x 30″ mounted on foam board, place them on easels in a very high traffic area, add signage, place 1-2 full-time volunteers who never leave and can answer all questions about the items, and then get into the mindset of a county fair carnival barker, “Ladies and Gentlemen, don’t miss this awesome opportunity right here. Step right up to bid on ….” You get the idea.

Sometimes, I place these easel items in a semi-circle directly in front of the ballroom doors, and I let the crowd know that these items -while available for normal bidding during the silent auction – will be closed by on-the-spot, mini live auction between 7:40-7:45, immediately before the doors open for dinner. All interested in bidding need to gather here at 7:40 to get a last chance to be the winning bidder.

By doing this, we get as close as we can to the energy, excitement and ego of a live auction even though there wasn’t time in the program. As guests gather, I gets everyone’s attention in the vicinity and say, “Ladies and Gentlemen, we’re now going to close these 5 SUPER silent auction items by mini live auction. They are such great items that we didn’t want anyone to miss the opportunity, so whether you’ve already bid or not, everyone is welcome to bid right now as we close these awesome items. First up, you’ve been bidding on Item 901, 1 week RCI Timeshare anywhere in the world, valued up to $1800. The current bid is $1200, but who’ll go $1300, do I hear $1300, yes and now $1400…” Each item will take just seconds to close, and inevitably we’ll raise several hundred more dollars, remind folks that a professional auctioneer will entertain them later, and generate auction closing excitement right before releasing the guests to dinner.
Win. Win. Win!

Comments are closed - Categories: Better Buyers, Consulting, Event Logistics, Live Auctions, Silent auctions

►SUPER Silent Auction items

February 23, 2015 - Author: Jenelle Taylor, CAI BAS
photo of bid sheet blown up to poster size

Great way to make sure everyone sees your best silent auction items!

How do you make sure that the more significant, valuable or noteworthy items in your silent auction don’t get lost among the smaller items and packages?

Sure, you can make a small section of silent auction with somewhat larger displays, or target spot lighting (or both). For just a few dollars, you can really make a statement and get bidders’ attention.

Sometimes I call these “Almost Live” items, meaning that they were good enough for the live auction, but either we already had the live auction spots all filled, or this event doesn’t have a live auction.

Simply save the ready-to-print bid sheet as a PDF and have FedEx/Kinko’s blow it up to 20″ x 30″ for $4 (black and white). Whether it’s one item or 10, having a super-sized bid sheet will help ensure you get the eyeballs (and bids) you want.

Since color displays of this size would be crazy expensive (like $20-40 each), we just printed the color photos, slid into clear slip sleeves from Office Depot, and attached via O-ring and ribbon. Guests still bid just like a normal bid sheet, though we did have Sharpies on hand to make bids easier to see.

Which items will be SUPER at your next auction?

Comments are closed - Categories: Better Buyers, Consulting, Event Logistics, Silent auctions

►Auction Jewelry Displays

February 13, 2015 - Author: Jenelle Taylor, CAI BAS
photo of a jewelry donation

Think ahead to plan how you will display jewelry donations

Isn’t it a tiny bit sad when you see jewelry at auctions just lying flat on the table? Surely that isn’t the best way to showcase that donor’s contribution, or encourage the most bids?

Some options, from easiest to most elaborate:

1. Drape necklace over a corner of the plexi sign holder or description frame
2. Cut a length of pretty ribbon and attach earrings or bracelets to the ribbon
3. Gift-wrap (in a solid or metallic paper) a small flat box (perhaps 6″ x 8″ x 1″ high) to place the jewelry on
4. Buy stand up jewelry displays from Michael’s or from a Dollar Store
5. Arrange to borrow jewelry displays from the donor (but make sure to label so your donor gets them back)
6. Use lighted clear plexi boxes for luxury jewelry items to mimic the actual jewelry retailer effect.

By the way, an easy way to remember that you’ll need specialty display items before you get to the venue to set up is to add a column or field in your auction item database called “Needed for Display.” Here you can make months weeks or months in advance about how many easels, jewelry displays, gift-wrapped boxes, clip-on lighting, props or other display enhancements you’ll need to bring.

Here’s to better auction displays. Cheers!

Comments are closed - Categories: Better Buyers, Consulting, Event Logistics, Silent auctions

►Silent Auction – This Section Closes

January 22, 2015 - Author: Jenelle Taylor, CAI BAS
photo "This Silent Auction Sections Closes at 6:50"

Post Silent Auction closing times for each section

Don’t you get this question ALL the time?

“What time does the silent auction close?”

Or worse yet, you have patrons complaining after a section has already closed that they didn’t know.

You can put auction closing times in the program, but we all know hardly anyone reads the program, and especially not while they are shopping, holding a cocktail and an appetizer plate.

So put signs on each table or row, at least 2 per section. If you use 4″ x 6″ signage, put 6 or more on each row of tables. What’s the harm?

If there’s a chance (due to traffic, slow registration, or a quirky chairperson) that your silent auction closing times might change, here’s a secret: print several options for each section and just hide them behind the front one. For instance, you can have signage display “This section closes at 7:30” but also have a 7:40 and a 7:45 printed out and hidden behind, so if you have to change the rules on the fly, you can. Keep in mind, though, you need to do this in conjunction with big, bold, loud announcements to keep the crowd up to date. You don’t want to upset any bidders, so you can say over the microphone, “Folks, due to some heavy traffic we have guests just now arriving, so you’ll notice that this section will NOW close at 7:45. Please see the signs on each table.”

Make it easy for people to spend money – by being clear about the closing times!

(Note that with handheld (text) bidding, you won’t have this issue. Alerts about closing are sent to bidders’ devices, assuming they still have battery life!)

Comments are closed - Categories: Better Buyers, Consulting, Event Logistics, Silent auctions

►Silent Auction – Item Numbering

January 8, 2015 - Author: Jenelle Taylor, CAI BAS
photo of silent auction display

Make it clear which Bid Sheet matches which plexiglass or framed display

Let’s face it: at most silent auctions, there are a lot of items and bid sheets on the table. When you’re on the auction committee, it’s easy for you to know at a glance that the basket on the left with the blue ribbon is the “Family Fun Night” basket and the one on the right with the red ribbon is the “Italian Fest” basket (duh!). But to your guests, it’s all just a mash up of colors, fluff, and paperwork.

Make it easier for people to spend money by clearly labeling and numbering each package up for bid. I like to place each bid sheet directly in front of its plexi display, and I make sure the auction section and number on each are clearly visible.

Or you can invest in mobile (text) bidding and folks will see the image you’ve uploaded with each auction item 🙂

Comments are closed - Categories: Better Buyers, Consulting, Event Logistics, Silent auctions