►Black Tie Events…for Free? Auction Underwriting for the New MillenniumFebruary 14, 2013 - Author: Jenelle Taylor, CAI BAS
Have you seen this? http://www.dodgedartregistry.com/
The website reads, ”
NEW RULES FOR BUYING YOUR CAR. Pick out the features you want in your new Dart and then invite friends and family to sponsor individual parts of the car.
You can raise a portion of the cost of a new Dart or the full price. Then all you have to do is go to a dealership and pick it up.”
How clever! Not only does this speak to a hip, Millennial generation, it offers a solution to funding a major cost – by crowd-sourcing.
What a great idea to change up how you offer sponsorships this year for your event. Sure, most events already ask for sponsors, but typically at generic dollar amounts not tied to anything specific. Anyone else bored with the “Sponsorships available at $25,000, $10,000, $5,000 and $2500” approach?
This year, be forward thinking and socially savvy. Post a great photo from last year and offer opportunities to underwrite parts of the event at all different price levels. Instead of funding the engine on a future Dodge Dart, your supporters can fund the venue, the food, the bar, the linens, the decorations, the invitations, the technology…even pay for your professional auctioneer!
Just like chipping in to buy a beloved and deserving person a new car, your benefactors will feel good about helping fund something concrete, and empowered by being given a real choice. Come to think of it, isn’t that exactly the feeling we want to give our non-profit supporters all the time?