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►FUBI: Funny, Useful, Beautiful or Inspiring

July 26, 2017 - Author: Jenelle Taylor, CAI BAS
Funny Useful Beautiful Inspiring

Don’t Interrupt – ATTRACT!

As I was preparing my 90-minute presentation on Branding and Marketing for the National Auctioneers Association annual conference, I came across this GREAT article from a cool-looking group: The Emotional Intelligence Agency. Their tagline is, “Be as interesting as the internet.”

In their recent article in Fast Company magazine, they explain how marketing has changed.

The buzz word now is “emotion,” and how to connect in memorable ways with your target audience.

There are “four kinds of emotionally compelling content: funny, useful, beautiful, and inspiring.”

(Read the entire article here)

They condense this to FUBI – an easy thing to remember when planning (or posting) on Facebook, Instagram, Pinterest, Twitter, Snapchat, You Tube, your website, or anywhere else.

You don’t have to be all of these, and, in fact, you should consider having a different tone on different platforms. Maybe your posts are funny on Twitter, useful on Facebook, and beautiful on Instagram. You might even assign a different person to manage each distinct “voice.”

So, for my presentation, I made this 4-leaf clover image, because if you focus on being funny, or useful, or beautiful, or inspiring with your posts and content, I bet you’ll get luckier with your results.

Categories: Consulting, Grab Bag, Other Money Makers, social media, Technology

►Working Women of Central Florida

July 12, 2017 - Author: Jenelle Taylor, CAI BAS
photo of speaker Jenelle Taylor

Thanks to Jessica Rivelli from Working Women of Tampa Bay for the invite to speak!

Did you miss it?

I’m happy to speak to your board, your staff, or civic groups like Rotary, Kiwanis or chambers of commerce.

Of course I can talk about auctions, and how to best support the causes you believe in, but some people don’t know that I also speak nationally on branding and marketing.

Things are changing all the time in social media.

Isn’t it time you got some help?

Call me to chat: Jenelle @ 407-791-1360 cell

Categories: About GALA GAL, Consulting, Grab Bag, social media, Technology

►Who’s the “Voice” of your nonprofit?

July 5, 2017 - Author: Jenelle Taylor, CAI BAS
photo of branding handout

Who’s the “voice” of your social media posts?

I’m a huge, huge fan of Entrepreneur magazine. In fact, if you’re not already following them on Facebook, seriously, click over there and do it right now.

I’ll wait.

It’s that important.

If you want to be smarter about, well – anything – you should be following Entrepreneur magazine on Facebook.

Their posts are 2- or 3-minute reads about stuff you want to know, and I guarantee you’ll see something each week you want to click on and open.

By the way, I don’t get anything for promoting them. I’m just a super fan.

When I was researching for my presentation to the Working Women of Central Florida, I came across this awesome article Entrepreneur mag posted, “22 Statistics That Prove the Value of Personal Branding.”

It’s about how we (people, you and me) connect better with people, not companies, and you’ll do yourself and your organization a 561% favor by letting your employee’s personalities show when they share posts about your cause.

Since you can control the tone, images and message you put out there, sit down and really think about how you want to be perceived. Is your org inspiring? Are your clients beautiful? Are your services useful? And isn’t life just funny sometimes? (NOTE: If you don’t yet know about FUBI, read about it here.)

You can even let different people shine in their elements. If you’ve got a stellar soul who can communicate all you want to say on all your platforms, give him or her a raise! Otherwise, try trusting your inner circle with the platform that best matches his or her personality, and see if you don’t get more likes, follows, and engagement from your fans.

Categories: Board members, Charity, Consulting, Grab Bag, Other Money Makers, social media, Technology

►Boost Your Benefit Auction – NEW Book!

August 19, 2013 - Author: Jenelle Taylor, CAI BAS
Cover Photo of new book Boost Your Benefit Auction

Advice for Charity Auctions from 50 Fundraising Auctioneers – New Book

I’ve been busy!

This has been a crazy summer, but this weekend I shipped the first copies of my 4th book!

Wow, was it a great project – challenging, fun, and an awesome end result.

I am so excited to bring this book to market BECAUSE…

there’s seriously never been anything like it.

50 auctioneer contributors.

42 auction companies from across the country.

More than 112 fundraising tips. (I stopped counting at 131!)

ORDER your copy for $29.95 at one of the following secure links:

Books and Seminars for Charities here:http://tinyurl.com/Solutions4Charities

Or (for auctioneers) Resources for Auctioneers here:http://tinyurl.com/Auctioneers-Boost
These shortened URL’s connect to the secure payment processor hosted by GreaterGiving.

 

Categories: Auctioneers, Better Buyers, Charity, Consulting, Event Logistics, Grab Bag, Live Auctions, Other Money Makers, Raffles/Chance Drawings, Silent auctions, Technology

►Voting with Dollars – Genius Quick Tip!

March 14, 2013 - Author: Jenelle Taylor, CAI BAS

Image Credit depositphotos.com

Does your event have a contest component where guests “vote with dollars” such as a costume contest or dance contest?

 

Typically, guests purchase lengths or bundles of tickets, and then they “vote” by putting tickets into containers (paper bags, glass bowls) for their favorite contestants. As the night goes on, they can purchase tickets again and again to help a particular candidate win with the largest number of tickets.

(As a side note, the same process works for the Bucket Chance to Win, previously called Chinese Raffle.)

 

So, hundreds of people have been piling tickets into containers for hours, and now you have to quickly count them up to announce the winner. What if you have a bunch of contestants and tons of tickets? How can you count all that super fast, you ask?

 

Thanks to seasoned Orlando fundraiser and Femmes de Coeur President Judy Conrad for the solution:  Borrow a super-sensitive and perfectly calibrated gold measuring scale from a local jeweler…and simply compare ticket weights to find the winner, no counting necessary!

 

GENIUS! Thanks, Judy 🙂

Categories: Consulting, Event Logistics, Grab Bag, Other Money Makers, Raffles/Chance Drawings

►Charity on “Cracked”

July 13, 2012 - Author: Jenelle Taylor, CAI BAS

It’s Friday the 13th, a perfect day for a bit of controversy on a bed of comedy!

Controversy, you say?

I’m happy to pass along an opinion piece with nearly 900,000 views, “5 Popular Forms of Charity (That Aren’t Helping)” with the caveat that it’s a bit salty in tone. That’s likely because it’s featured on the most visited humor website in the world, with 300 million monthly page views.

Logo Cracked.com So, whether or not you agree that drinking “breast cancer vodka” makes people less likely to donate cash, at least by clicking over to read this Top 5 List, you’ll have a good excuse when you boss finds you’ve blown 3 hours reading “10 Baffling Romance Tips” and “Why Journalism is Obsessed with Dinosaur Sex.”

Happy Friday the 13th!

 

 

Categories: Charity, Consulting, Grab Bag, Other Money Makers