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2017 Bookings in full swing!

November 16, 2016 - Author: Jenelle Taylor, CAI BAS
photo of Jenelle Taylor

It pays to hire a professional!

After a fantastic 2016, the GALA GAL team is looking ahead to an invigorating new year, and we’re looking for you!

Since 2002, I have worked with hundreds of nonprofits across Florida, and trained hundreds of fundraising auctioneers across the country through my private BOOTCAMP for Benefit Auctioneers course.

I’m available to help most any cause, and this year I find my heart being pulled to social justice causes, the underdog, the underfunded and hugely impactful.

If you’re making a difference in the world, I want to use my 14 years of fundraising to increase your impact, raise your revenue, and expand your outreach. You are committed to moving America forward, and so am I. Let’s plan your biggest fundraising auction yet for 2017!

Categories: Consulting, Live Auctions

►Auctioneer Style ~ Choose the One You Want to Watch!

March 22, 2016 - Author: Jenelle Taylor, CAI BAS
Is your auctioneer entertaining?

Is your auctioneer entertaining?

I’ve been working in the auction industry since 2001, and specifically with fundraising auctions since 2002. I’ve been to auction school (Go Nashville Auction School – whoot whoot!) and I’ve been onstage all across Florida conducting benefit auctions since 2007. However, I don’t “chant”. You probably think all auctioneers sound the same, and maybe you can’t even pick out what they’re saying when it all goes by so fast.

My onstage style is quite different. I joke with folks that “I flirt with the audience for money,” and – as you’ll see in this YouTube clip GALA GAL Jenelle sells a South Africa Trip – I talk directly with the bidders, invite the audience to encourage higher bidding, and basically just charm them into staying in the game. At all times, the bidders know how much they’re bidding and aren’t confused, scared, or intimidated, even when we get up above $20,000!

Your guests should leave saying, “That was the best auctioneer I’ve ever seen!”

If they don’t, give me a call 🙂

Categories: Auctioneers, Consulting, Live Auctions

►Another reason you need a female auctioneer!

April 17, 2015 - Author: Jenelle Taylor, CAI BAS
photo of Gala Gal and team

Study says men give more when the person fundraising is attractive

This morning I read a piece entitled “Men Strive To Give More To Charity When The Fundraiser Is Cute.”

Believe it or not, researchers found that both men and women donated more to online campaigns after they saw how much others had given. The men, however, gave an even larger increase to attractive females.

If that happened just by looking at a photo of the female asking for donations, could it be that the effect is magnified in person? When you put a charismatic, attractive female auctioneer on stage and give her a microphone to engage people about your cause, might that increase the competitive bidding in your audience? Think about it, every single time he or she bids again, that’s more dollars raised for you!

Combining the “all eyes on me” aspect of live auctions with a smiling, friendly female face is your recipe for awesome auction results.

Just ask my clients!

Categories: About GALA GAL, Auctioneers, Better Buyers, Charity, Consulting, Live Auctions

►About that Safari Trip…

April 15, 2015 - Author: Jenelle Taylor, CAI BAS
Photo of GALA GAL Jenelle Taylor

Try to avoid this at your non-profit, says GALA GAL Jenelle Taylor

A client called today for advice. They’ve planned to feature a safari trip as one of the live auction items for their event in a few weeks. When I read the description a few days ago, I realized with some surprise that this was not a typical sightseeing safari trip – this was a hunting safari!

I’ve seen and sold a number of safari trips, but they’ve always been photo safaris, or – said another way – photo shoots, not actual shoots.

My dad was a hunter, though I am not. Even though I would greatly prefer to only shoot things with a camera, I understand that a portion of the population worldwide shoots for sport and challenge. I’m comfortable promoting this item during the live auction alongside the other trips and experiences.

However, some of this organization’s supporters called to complain today, with the expectation that the trip will be pulled from the auction.

What should you do if some people feel an auction item is controversial?

Whether it’s selling a puppy, dinner with the embattled mayor, a hunting safari or countless other potential hot buttons, how should your committee proceed?

  1. Pull the item from the auction? After how many complaints, 1? 5? 25?
  2. Only pull the controversial item if the complaint comes from a major donor?
  3. What about moving the item from the more visible live auction into the silent auction?
  4. Should you try the “Sealed Bid” method for this auction item, so that if no one bids, no one knows, but if folks do bid, their names and amounts are known only to the committee?
  5. Or how about sending an e-mail blast or newsletter notification for interested parties to place bids via fax or email or text prior to the event?
  6. Keep the item in the live auction, but work hard to identify someone on the staff or committee or patrons interested in the item and willing to quickly raise a bid card, ensuring that it sells easily if other bidders don’t materialize?

There’s no one right answer, of course. While you may not want to bend to a few disgruntled voices, you also don’t want those voices to complain even more loudly on Facebook or the nightly news if they feel dismissed.

Ask yourself, what could possibly go wrong if we auction this item?

As your committee tries to “think outside the box” for atypical auction items, if you don’t have these conversations early on, you may find yourself – like my client – scrambling to find a solution 1 day before the catalog goes to print.

Categories: Consulting, Event Logistics, GALA GAL Case Study, Live Auctions

►Silent Auction, or Mini On-the-Spot Live Auction?

March 10, 2015 - Author: Jenelle Taylor, CAI BAS
photo of easels with poster-sized bid sheets

Draw attention to a row of Can’t Miss items

What to do when you have so many great auction items that you can’t even fit them all in to the time slotted for the Live Auction?

Most live auctions at charity events are 30-45 minutes, and with an industry average of 3-4 minutes per live auction sale, that means only 10-15 items make the Live Auction cut for many events.

What if you have 20 awesome items that you need to get in front of bidders? I suggest blowing up the bid sheets to 20″ x 30″ mounted on foam board, place them on easels in a very high traffic area, add signage, place 1-2 full-time volunteers who never leave and can answer all questions about the items, and then get into the mindset of a county fair carnival barker, “Ladies and Gentlemen, don’t miss this awesome opportunity right here. Step right up to bid on ….” You get the idea.

Sometimes, I place these easel items in a semi-circle directly in front of the ballroom doors, and I let the crowd know that these items -while available for normal bidding during the silent auction – will be closed by on-the-spot, mini live auction between 7:40-7:45, immediately before the doors open for dinner. All interested in bidding need to gather here at 7:40 to get a last chance to be the winning bidder.

By doing this, we get as close as we can to the energy, excitement and ego of a live auction even though there wasn’t time in the program. As guests gather, I gets everyone’s attention in the vicinity and say, “Ladies and Gentlemen, we’re now going to close these 5 SUPER silent auction items by mini live auction. They are such great items that we didn’t want anyone to miss the opportunity, so whether you’ve already bid or not, everyone is welcome to bid right now as we close these awesome items. First up, you’ve been bidding on Item 901, 1 week RCI Timeshare anywhere in the world, valued up to $1800. The current bid is $1200, but who’ll go $1300, do I hear $1300, yes and now $1400…” Each item will take just seconds to close, and inevitably we’ll raise several hundred more dollars, remind folks that a professional auctioneer will entertain them later, and generate auction closing excitement right before releasing the guests to dinner.
Win. Win. Win!

Categories: Better Buyers, Consulting, Event Logistics, Live Auctions, Silent auctions

►Auction Signage, the Signs

October 7, 2014 - Author: Jenelle Taylor, CAI BAS
photo of silent auction signage

Clearly label each silent auction section

People often ask me about the Silent Auction Signage I use.
Providing much of the standard event signage is one of additional benefits I provide to my nonprofit clients. Why should each of my clients spend hundreds of dollars on signage they’ll only use once a year?
Instead, over the years I’ve purchased all kinds of handy signage, and I can pull from this stash and bring 8-12 signs for a client, saving them time, hassle and money. (With the added benefit that I know we’ll have good signs to add polish and professionalism!)

Ask your auctioneer if they provide signage that says:
-LIVE AUCTION
-SILENT AUCTION (or silent auction section names like SUPER SILENT, DON’T MISS, BLING THINGS, OUT ON THE TOWN, or many others)
-REGISTRATION (and/or EXPRESS CHECK-IN, REGISTERED ONLINE, WILL CALL, NEED TICKETS)
-CHECKOUT (and/or PAY HERE, CREDIT CARD CHECKOUT, CASH/CHECKS CHECKOUT, EXPRESS CHECKOUT, -DONATIONS ONLY, GET INVOICE HERE)
-PICK UP ITEMS (or ITEM HANDOVER)
-CHANCE TO WIN
-PURCHASE TICKETS
-BIG BOARD

If that’s not part of the services for the auctioneer you choose, then I hope these signage ideas help you to create your own signage and make it easy for your guests to experience all your event has to offer them!

Categories: About GALA GAL, Consulting, Event Logistics, Live Auctions, Silent auctions

►Best Auction Items

August 28, 2014 - Author: Jenelle Taylor, CAI BAS
Picture by Moyan Brenn on Flickr

Picture by Moyan Brenn on Flickr

This article made me smile!

I am always telling both nonprofit committees and auctioneers in the BOOTCAMP class I teach about the Best Categories for Auction Items, in order of desirability.

While most committees think they need to “get stuff” for the auction, in fact, “stuff” (physical items) often hasn’t the lowest potential for selling above retail value, because we all have enough “stuff” already, and we can all find out what “stuff” costs with a quick check of our phones.

But experiences? Experiences – whether exclusive, travel, attendance, pampering, indoor, outdoor, solo or group – experiences mean memories, the joy of human life.

And, according to this article http://qz.com/255963/another-reason-to-spend-money-on-experiences-rather-than-things-the-positive-benefits-of-anticipation/ research suggests that auction attendees will actually enjoy spending money more due to anticipation of a future experience!

anticipation of an experience is more exciting and pleasant than the anticipation of a material purchase—regardless of the price of the purchase”

So, ask your Professional Benefit Auctioneer to help you brainstorm unique experiences for this year’s gala, and up the anticipation (and excitement) for your guests.

Oh, and after Experiences, what are the other Best Categories for Auction Items, in order of desirability?

1. Experiences

2. Food and Wine

3. Travel Near and Far

4. Entertainment

5. Pampering

6. “Stuff” (tangible items whose value is readily found online)

Go get creative! Call me for help 🙂

Categories: Better Buyers, Consulting, Live Auctions, Other Money Makers, Silent auctions

►WOW! Does your auction team look like this?

May 1, 2014 - Author: Jenelle Taylor, CAI BAS
photo of Gala Gal and team

Your Auctioneer and Bid Spotters can look like this!

I am so thankful to these four lovely ladies for joining me a few weeks ago for a fantastic live auction and scholarship Fund-a-Need for the 18th annual Starry Starry Night!

All 5 of us are Florida-licensed auctioneers with specialized training in fundraising, and they did an awesome job working the crowd as Bid Spotters for me.

Would your big event benefit from an all-female team?

Your auction doesn’t have to look like everyone else’s. It can look like this 🙂

Categories: About GALA GAL, Auctioneers, Live Auctions, Other Money Makers

►Live Auctions and Opening Bids

November 21, 2013 - Author: Jenelle Taylor, CAI BAS

Flummoxed about where to start live auction bidding?

Today one of the fabulous auctioneers who has attended my “BOOTCAMP for Benefit Auctioneers” course e-mailed me with this question:

There is much debate on “starting” bids at B&C (benefit & charity) auctions.  In commercial auctions we start where we think the FMV (fair market value) is….come down till we get a bid….and go till they stop.  I have used this technique in B&C’s but some people start way low and get more people involved.  I am really curious to get your perspective.  And….do you do it different if there is a minimum….consigned item?

If you’ve attended even one live auction, I bet you’ve wondered as each item is being described, “I wonder where the bidding is going to open?”

At your charity fundraising gala, many people in your audience have that question too! Attendees often come up to me at the Live Auction Preview Table and ask, “What’s the opening bid for this package?” My typical response is, “Well, it’s my job to help you win this item. Where would you like it to start?”

Where each live auction package opens for bidding sets the tone for fundraising. One school of thought says to open the bidding at a low level (10-35% of retail value) in hopes of getting more bidders to jump in and get caught up in the auction excitement. If the bidding starts low and doesn’t quickly get a bunch of bids, however, what does that say to the crowd?? It might be sending the message, no-one-wants-this-item, no-one-is-bidding, this-is-a-fire-sale-not-a-fundraiser.  Not the tone you want to set. On the other hand, if the audience perceives the opening bid to be so high that no one raises a bid card, you risk losing the auction participation and momentum.

Where to start the bidding on your charity gala’s live auction packages is a top concern faced by every similar event, and it’s why you want to trust your auction to a licensed, professional auctioneer who’s got both experience and specific fundraising training. A volunteer board member, DJ, or TV personality trying to be your auctioneer probably didn’t devote 90 minutes prior strategically gathering info at the Live Auction table, and he or she has much less experience with auction psychology, reading the crowd on the fly and knowing by instinct when to keep asking for a dollar amount and when to change things up.

I personally don’t like the technique used in commercial auctions of stating the retail price (fair market value) and quickly coming down (“Let’s start the bid at $5000, $5000 where, gimme $1000 and go…”). I’m not a fan of it when I attend an auction, and I think it’s confusing to a novice, non-auction savvy audience. Benefit audiences are on the whole unsure about the live auction bidding process, so I am always careful to be clear, easily understood, easy to follow and inviting to all.

I replied to my colleague that I honestly decide where to open each live auction package after I chat with all the attendees during the preview time. By then I know how much interest there is in each package and how much folks are expecting to pay. I auction by gut and by perceived value. For things $1000 and below, I often open at retail, but the values aren’t published, so I’m opening where I expect the crowd to join me. If it’s a private chef dinner for 6, then that certainly sounds more prestigious and inviting than $300 (the retail value) so I’d start at $300 and expect to go up. For items more in the $2K-$10K range, most of the time I open at 35-50%.

I rarely have to deal with consignment (items that aren’t donated but are a cost to the charity) because I don’t encourage it, but for that headliner consignment cost trip I follow the same as above typically: start at cost if the payback amount is $1000 or below, and for higher cost consignment items (some packages can require a payback cost of $5000-$10K or more!) I start below the minimum and take my chances. Auctioning items with high minimum required payback costs is nerve-wracking and not for the inexperienced DJ or Board member to try!!

Because auctioning items with a consignment payback cost always has the risk the bidding falling off and not reaching the minimum amount needed to sell it, I work with my clients to get a commitment in writing for how they want me to handle it if a consignment item doesn’t hit the minimum. As the auctioneer, I can either pass the item (awkward!), keep asking (and asking and asking and asking..UGH!) or disclose there’s a price below which I can’t sell it. Since none of those are very good options, I encourage the groups I work with to strive for 100% donated auction items. You keep all the money with none of the potential headaches and hassles. But, to do or not to do consignment is a whole ‘nother discussion, so let’s wrap this up by sharing how my colleague responded to the reply I sent him:

I think I will change my practice here.  That makes so much sense….and I do like to work off the cuff so to speak and change as I determine what the crowd is doing.  You may absolutely use the question and my name if you like.

Thanks Jenelle.

No, thank you, David Runte of Worstell Auction Company in Texas, for spurring a valuable discussion and helping so many groups raise more money!

Categories: Auctioneers, Consulting, Live Auctions

►Live Auction for the Black and White Gala in Orlando Oct. 19th

October 21, 2013 - Author: Jenelle Taylor, CAI BAS
Jenelle Taylor Auctioneer for the Gala October 19

Awesome live auction event in Orlando last weekend!

I was honored to be the auctioneer for a great event last Saturday.

This just appeared in my Inbox, and I can’t stop smiling! Thank you to DJ Ronny!

 

I have been a DJ and event producer in Orlando for over 15 years now and I have to say your auctioneer abilities at the Black and White Gala last Saturday was absolutely the best I’ve observed. Starting off with a giveaway contest to juice up the crowd and then working the room like the charming and consummate professional that you are, was brilliant. I have sat through so many agonizing charity auctions over the years where the idea of a root canal seemed like a pleasant alternative to the teeth pulling witnessed by “celebrity” or downright incapable auctioneers simply chosen because they were free or run the organization. You are proof positive that spending money for a professional is absolutely the best route to financial success in a live auction. I will be coming to you anytime I need such an amazingly talented auctioneer.

Sincerely,

Ron

Categories: About GALA GAL, Auctioneers, Charity, Live Auctions

►Boost Your Benefit Auction – NEW Book!

August 19, 2013 - Author: Jenelle Taylor, CAI BAS
Cover Photo of new book Boost Your Benefit Auction

Advice for Charity Auctions from 50 Fundraising Auctioneers – New Book

I’ve been busy!

This has been a crazy summer, but this weekend I shipped the first copies of my 4th book!

Wow, was it a great project – challenging, fun, and an awesome end result.

I am so excited to bring this book to market BECAUSE…

there’s seriously never been anything like it.

50 auctioneer contributors.

42 auction companies from across the country.

More than 112 fundraising tips. (I stopped counting at 131!)

ORDER your copy for $29.95 at one of the following secure links:

Books and Seminars for Charities here:http://tinyurl.com/Solutions4Charities

Or (for auctioneers) Resources for Auctioneers here:http://tinyurl.com/Auctioneers-Boost
These shortened URL’s connect to the secure payment processor hosted by GreaterGiving.

 

Categories: Auctioneers, Better Buyers, Charity, Consulting, Event Logistics, Grab Bag, Live Auctions, Other Money Makers, Raffles/Chance Drawings, Silent auctions, Technology

►Your Auction is like this Carousel

July 14, 2013 - Author: Jenelle Taylor, CAI BAS
photo of Albany Oregon carousel horse

Heartwarming story of calling in favors and working together creating a memorable, signature brand.

I had to smile at this lovely one-page story in today’s Parade newspaper insert, “Riding High: A Struggling Town Creates a Little Magic.”

I saw so many parallels to charities I work for:

  • affected by the economy
  • needing to reinvent itself
  • it began with one person’s idea
  • folks were skeptical at the start
  • started with only $150!

And I see several inspiring lessons in this uplifting tale:

  • get small parts of your big picture dream sponsored by supporters
  • use every person’s connections to call in favors and ask for whatever you need to be given (‘somebody’s aunt knows somebody’s uncle who comes down to lend a hand.’)
  • as parts of your larger project are completed, promote them around town for visibility
  • encourage lots of people in the community to get involved

If you think of your silent and live auction acquisition plan like this amazing carousel project, you can create an auction event for your guests that is unique to your organization and serves to raise your visibility in the community.

Think about what amazing auction package(s) you can design by calling in favors from your supporters. Your idea might be a behind-the-scenes experience at a sporting event or concert, an amazing private dining event with music, luxury transportation, and fine wines, or a “spa day for six” package. Brainstorm every aspect of the experience you’ll need donated, and then ask everyone to call in favors from folks they already know (no cold-calling required!). As you get great auction items confirmed, promote them on your website, on Twitter updates, and on your Facebook page.

You’ll gradually build support for unusual, creative auction offerings which raise your profile in the community and involve many supporters in your future success.

Categories: Better Buyers, Charity, Consulting, Event Logistics, Live Auctions, Sponsors

►Dine Around the World auction idea

June 24, 2013 - Author: Jenelle Taylor, CAI BAS
image of the world

Image courtesy of tungphoto/freedigitalphotos.net

One of my favorite ideas is Dine Around the World! Have the Board members or committee gather donations for 12 different types of cuisine, typically gift certificates for $100 or more, and sell it as one delicious culinary adventure anyone will enjoy 🙂

Try any combination, starting with

French, Brazilian, German, Japanese, Mexican, Cuban, Greek, Italian, Thai, Chinese, Indian, African, British, Jamacian, Vietnamese, and many other yummy options!

Categories: Charity, Consulting, Live Auctions, Silent auctions

►Selected as a Presenter, Summit 2013

June 13, 2013 - Author: Jenelle Taylor, CAI BAS
Photo of Jenelle Taylor, CAI BAS

Selected as a presenter for the Benefit Auction Summit, National Auctioneers Association (NAA)

We’re celebrating!!

Just got word that the committee for the Benefit Auction Summit chose my session “62 Ways to Create More Prepared, Engaged Bidders”!

This is the only national conference specifically for fundraising auctioneers, and it is a BIG honor to present to such an accomplished group of professionals from across the country.

I’m excited to share the “62 Ways” 90-minute session because it’s all about helping my peers help YOU raise more money. We understand that you only have this 1 night, once a year to host your attendees, so we want to work with you to maximize every way to make it easy for people to spend money!

I’ll be covering

  • 20 ways to create the best Live Auction display tables
  • 22 things your auctioneer can do to help people get excited by the auctions and also
  •  20 things you can do as the non-profit to help your audience come prepared to both attend AND spend.

The best part for you?

All of my GALA GAL clients – the organizations I help with their events – you get all 62 Ways to Create Prepared Bidders included, everyday, as part of our consulting relationship. (If you want this for your event, shoot me an e-mail to check if your date is available here.) You’re the reason I do what I do, and why I’m excited to share these ideas with other high-profile auctioneers across America.

To learn more about what Benefit Auctioneers do when they get together each year, you can find content from the Summit in 2010 (my presentation here), and I’ve shared some takeaways  from the other presenters that year here and 2011 Summit here. Apparently I still have to post notes from last year!

Categories: Auctioneers, Better Buyers, Board members, Charity, Consulting, Event Logistics, Live Auctions

►First-time Event Done Right, 12 Do’s

May 22, 2013 - Author: Jenelle Taylor, CAI BAS

You may have heard that I got invited to Paradise Island, The Bahamas (made famous by the Atlantis mega-resort) to do an auction last month.

The Purple Paws Live Auction was a first-time event, and yet it was a smashing success, exceeding all expectations and likely to double in revenue generated next year.

Here are 12 of the many things the BAARK! all-volunteer team did so right:

  1. Awesome Chairperson.  Passionate about the cause, well connected, and tenacious.
  2. Get businesses to underwrite major costs and write sponsor checks. 
  3. Get help from an auction consultant on item descriptions, displays, order of sale, the evening’s timing, volunteer roles, etc. Sarah used the AUCTION! book I sent her, and we talked extensively in e-mails and phone conferences.
  4.  Venue with appeal.  Use committee and sponsor connections to get the place folks have heard about but never had the chance to see.
  5. Sold-out event. Start with a small venue so you can sell out, and use Facebook and social media to really push ticket sales. If you don’t have a mailing list or Facebook Fan Page with hundreds of folks yet, build THAT first. 
  6. Auction items matched to your guests. Nothing random. Each item specifically sought after because of its broad appeal to the attendees. Plan before you ask.
  7. 100% donations. For a first-time event especially, there’s no point in paying for auction items, as that takes your hard-won donor dollars and gives them away.
  8. Prepared Buyers! “Bodies aren’t bidders” we say. Sarah and I made sure that the guests were fully aware of the Live Auction Opportunities and How to Bid, using prior e-blasts, displays, handouts, Power Point, and microphone announcements. 
  9. Zippy Schedule. Keep your guests entertained and attentive, with food, games, Live Auction and Fund-a-Need donations all flowing nicely from one to the next.
  10. Mission Message. The 3-minute video they created was perfect before the Fund-a-Need, showing clearly the huge impact of more dollars and donations.
  11. Event Support. Well trained staff and volunteers add so much to a great guest experience. We all met in person prior to the event to answer questions and build a confident team.
  12. A Gala auctioneer. Truly, a fundraising event NEEDS to be equal parts entertainer, ambassador, and marketer. Not only was the audience laughing and smiling the whole time, but they were reminded to give generously to the cause, and 72% of the Live Auction items sold for more than they were worth.
Your Mission.
Accomplished.
I look forward to the chance to do it again. Maybe with you 🙂 Just shoot me a note.

Categories: Auctioneers, Better Buyers, Charity, Consulting, Event Logistics, GALA GAL Case Study, Live Auctions, Sponsors

►Congrats to the Red Wagon Gala Committee

April 22, 2013 - Author: Jenelle Taylor, CAI BAS
Red Wagon Gala Christ Child Society Naples

GALA GAL Jenelle Taylor conducts the 2013 Red Wagon Gala for Christ Child Society Naples

Here’s a quick example of great post-event press coverage, Red Wagon Gala in the Naples Daily News.

This nice summary and accompanying photos ran just days after the event, and serves multiple purposes:

  • appreciating those who just attended
  • publicly thanking major sponsors
  • recognizing the hard work of the committee and volunteers
  •  and raising visibility for the organization.

This kind of coverage has to be arranged in advance, so that a reporter and photographer are in attendance.

For your next event, take the time, no – make the time –  to reach out to local papers, TV stations, society magazines, or even area event website managers to get a commitment for coverage for this 1 Night, Once a Year event you’re pulling off!

After all, we all know that once it begins your event whirls by so fast that you’ll probably need  to read about how it all went too 🙂

Categories: Charity, Event Logistics, Live Auctions, Sponsors

►Donation Card Designing

March 15, 2013 - Author: Jenelle Taylor, CAI BAS
Photo of Jenelle Taylor GALA GAL

A benefit auctioneer should conduct your Donation Appeal

I was talking with a fundraising auctioneer pal yesterday about “donation cards” – the little cards that are either placed at each seat or peeking out of the program.

 

As your fundraising consultants, benefit auctioneers work with you to raise the most money for your cause. Donation cards are one option, but that approach lacks both urgency and peer encouragement. Your guests might never pick up that donation card, or may take it home with good intentions and no follow through.

Since auctioneers know how to handle a microphone and a stage, we are always going to recommend a traditional “direct appeal”, meaning a well planned part of your evening with an inspiring testimonial and the call to the “raise your paddle”.

In fact, a structured, auctioneer-led ask routinely raises $20,000, $60,000, $100,000 and up with professional auctioneers across the country. Whether you call it Fund a Need, Fund a Cure, Fund a Cause, Paddle Raise, Call for Donations, Cash Call, Donation Appeal, Direct Appeal, Planned Appeal, Bid to Give, or any other name, we believe that nothing connects your mission to your audience more than a straightforward but tactful conversation with your supporters, all working together toward a common financial goal. Then, when you add in Challenge Matches and similar giving incentives…the Paddle Raise concept is very hard to best.

However, if for whatever reason you still want to stick to donation cards on the table, I did a Google Image search of Donation Card and found tons of examples to help you plan and design! Check them out here: http://tinyurl.com/DonationCardSamples

Categories: Auctioneers, Charity, Consulting, Live Auctions, Other Money Makers

►Get the AUCTION! bible, 1 Week Sale!

March 1, 2013 - Author: Jenelle Taylor, CAI BAS
Cover image of the 250-page Charity Auction Manual called AUCTION! The 98 Solutions to Every Charity Auction Challenge by GALA GAL Jenelle Taylor CAI BAS

Write-in workbook to plan your Benefit Auction, step-by-step, used by Professional Fundraising Auctioneers and their clients across the country

Save $100 off the regular online price! It’s the March Madness sale at GALA GAL, so snatch up your 250-page AUCTION! manual by March 7th, 2013. Get “The 98 Solutions to Every Charity Auction Challenge” at your fingertips.

Read a detailed and helpful “Questions to Ask” excerpt here, and just shoot me a message with your e-mail and I’ll send you our mailing address for a check, use a credit card via secure server with discount code Sale49 here.

                 This is the first sale since last July (8 months ago!) so get your copy now 🙂

Money-back guarantee of course.

Categories: Board members, Charity, Consulting, Event Logistics, Live Auctions, Other Money Makers, Raffles/Chance Drawings, Silent auctions, Templates

►It Pays – Awesome Live Auction Donated Experience!

August 8, 2012 - Author: Jenelle Taylor, CAI BAS

How partnering with a true fundraising auctioneer pays

Image of Macy's Thanksgiving Day Parade

Macy’s Parade Tickets are an Awesome Auction Item!

So excited to find out that one of my groups scored Macy’s Thanksgiving Day Parade passes from a lead I shared with them during our consultation!

That’s right, on September 15th we’ll get to find out which lucky folks will be in the heart of iconic Manhattan for the chance-of-a-lifetime viewing of The Rockettes!! Oh, and the balloons, of course, and the celebrities, the excitement, the Instagram photos…

And as exciting as it will be to see who donates the most and ends up the high bidder, it’s JUST AS EXCITING to be the auctioneer who gets to deliver to good news, “SOLD! You did it! You’re the winner!”

I’m delighted for them, for all the attendees who will witness the excitement, and for the Alzheimer caregivers and their families who will benefit from the funds raised from this 100% pure donation.

Yep, it pays to partner with a professional. I love my job!

P.S. Want to place a reserve bid on these Macy’s Thanksgiving Day Parade passes? E-mail me at Info@GalaGal.com and I’ll get you the absentee bid form or online link 🙂

Categories: Auctioneers, Charity, Consulting, Live Auctions

►Don’t Risk Your Revenue

July 18, 2012 - Author: Jenelle Taylor, CAI BAS
Danger Symbol- choose an auctioneer wisely

Don’t Risk Your 1-Night, Once-a-Year Event with just any Auctioneer

Whether you’re the Development Director of a non-profit or a volunteer on the planning committee for a gala fundraiser, you’ve got hundreds of decisions hanging over you.

Buffet or sit-down dinner?

Cocktail or black tie?

Band for background, or dancing?

Online silent auction or traditional?

All of these decisions affect your event, it’s true. But if the money matters, then give at least as much weight to your choice to conduct the fundraising.

That’s a big choice. A weighty choice. A choice with ramifications, no doubt. So you’re not just asking someone. If it was that simple, it’d be no big deal. In fact, if your choice didn’t really matter, you might look to cut costs, perhaps even look for someone to do this for (gasp!) free.Since this particular event (this event you’ve worked on for months) only happens 1 Night, Once-a-Year…well, everything, EVERYTHING, is riding on that person, that night.

No, what you’re really doing is entrusting the financial outcome of your event to one individual. (more…)

Categories: Auctioneers, Board members, Consulting, Event Logistics, Live Auctions, Other Money Makers