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►Donation Card Designing

March 15, 2013 - Author: Jenelle Taylor, CAI BAS
Photo of Jenelle Taylor GALA GAL

A benefit auctioneer should conduct your Donation Appeal

I was talking with a fundraising auctioneer pal yesterday about “donation cards” – the little cards that are either placed at each seat or peeking out of the program.

 

As your fundraising consultants, benefit auctioneers work with you to raise the most money for your cause. Donation cards are one option, but that approach lacks both urgency and peer encouragement. Your guests might never pick up that donation card, or may take it home with good intentions and no follow through.

Since auctioneers know how to handle a microphone and a stage, we are always going to recommend a traditional “direct appeal”, meaning a well planned part of your evening with an inspiring testimonial and the call to the “raise your paddle”.

In fact, a structured, auctioneer-led ask routinely raises $20,000, $60,000, $100,000 and up with professional auctioneers across the country. Whether you call it Fund a Need, Fund a Cure, Fund a Cause, Paddle Raise, Call for Donations, Cash Call, Donation Appeal, Direct Appeal, Planned Appeal, Bid to Give, or any other name, we believe that nothing connects your mission to your audience more than a straightforward but tactful conversation with your supporters, all working together toward a common financial goal. Then, when you add in Challenge Matches and similar giving incentives…the Paddle Raise concept is very hard to best.

However, if for whatever reason you still want to stick to donation cards on the table, I did a Google Image search of Donation Card and found tons of examples to help you plan and design! Check them out here: http://tinyurl.com/DonationCardSamples

Categories: Auctioneers, Charity, Consulting, Live Auctions, Other Money Makers

►Get the AUCTION! bible, 1 Week Sale!

March 1, 2013 - Author: Jenelle Taylor, CAI BAS
Cover image of the 250-page Charity Auction Manual called AUCTION! The 98 Solutions to Every Charity Auction Challenge by GALA GAL Jenelle Taylor CAI BAS

Write-in workbook to plan your Benefit Auction, step-by-step, used by Professional Fundraising Auctioneers and their clients across the country

Save $100 off the regular online price! It’s the March Madness sale at GALA GAL, so snatch up your 250-page AUCTION! manual by March 7th, 2013. Get “The 98 Solutions to Every Charity Auction Challenge” at your fingertips.

Read a detailed and helpful “Questions to Ask” excerpt here, and just shoot me a message with your e-mail and I’ll send you our mailing address for a check, use a credit card via secure server with discount code Sale49 here.

                 This is the first sale since last July (8 months ago!) so get your copy now 🙂

Money-back guarantee of course.

Categories: Board members, Charity, Consulting, Event Logistics, Live Auctions, Other Money Makers, Raffles/Chance Drawings, Silent auctions, Templates

►It Pays – Awesome Live Auction Donated Experience!

August 8, 2012 - Author: Jenelle Taylor, CAI BAS

How partnering with a true fundraising auctioneer pays

Image of Macy's Thanksgiving Day Parade

Macy’s Parade Tickets are an Awesome Auction Item!

So excited to find out that one of my groups scored Macy’s Thanksgiving Day Parade passes from a lead I shared with them during our consultation!

That’s right, on September 15th we’ll get to find out which lucky folks will be in the heart of iconic Manhattan for the chance-of-a-lifetime viewing of The Rockettes!! Oh, and the balloons, of course, and the celebrities, the excitement, the Instagram photos…

And as exciting as it will be to see who donates the most and ends up the high bidder, it’s JUST AS EXCITING to be the auctioneer who gets to deliver to good news, “SOLD! You did it! You’re the winner!”

I’m delighted for them, for all the attendees who will witness the excitement, and for the Alzheimer caregivers and their families who will benefit from the funds raised from this 100% pure donation.

Yep, it pays to partner with a professional. I love my job!

P.S. Want to place a reserve bid on these Macy’s Thanksgiving Day Parade passes? E-mail me at Info@GalaGal.com and I’ll get you the absentee bid form or online link 🙂

Categories: Auctioneers, Charity, Consulting, Live Auctions

►Don’t Risk Your Revenue

July 18, 2012 - Author: Jenelle Taylor, CAI BAS
Danger Symbol- choose an auctioneer wisely

Don’t Risk Your 1-Night, Once-a-Year Event with just any Auctioneer

Whether you’re the Development Director of a non-profit or a volunteer on the planning committee for a gala fundraiser, you’ve got hundreds of decisions hanging over you.

Buffet or sit-down dinner?

Cocktail or black tie?

Band for background, or dancing?

Online silent auction or traditional?

All of these decisions affect your event, it’s true. But if the money matters, then give at least as much weight to your choice to conduct the fundraising.

That’s a big choice. A weighty choice. A choice with ramifications, no doubt. So you’re not just asking someone. If it was that simple, it’d be no big deal. In fact, if your choice didn’t really matter, you might look to cut costs, perhaps even look for someone to do this for (gasp!) free.Since this particular event (this event you’ve worked on for months) only happens 1 Night, Once-a-Year…well, everything, EVERYTHING, is riding on that person, that night.

No, what you’re really doing is entrusting the financial outcome of your event to one individual. (more…)

Categories: Auctioneers, Board members, Consulting, Event Logistics, Live Auctions, Other Money Makers

►MC or not MC?

July 3, 2012 - Author: Jenelle Taylor, CAI BAS
Emcee for your event

Who’s your MC?

I got cc’d on an e-mail that one of my November events confirmed a local TV anchor to emcee (or MC, if you prefer) their gala. This is a common practice which you’ve no doubt seen or done.

There are so many logistics to juggle when you’re planning a fundraising event:

which venue, what entertainment, ticket pricing, getting folks to attend, staffing, auction items and on and on. And who’s going to run this thing??

If your event has a live auction or Fund-a-Need appeal for donations, there’s just too much riding on your 1-Night, Once-a-Year event to risk with just Joe Anybody. Hire a professional who does fundraising for a living, all year long. Once your fundraising is safeguarded, consider asking this auctioneer to serve as MC for you. Benefit Auction specialists will be charismatic and able to command the crowd’s attention. Doubling up like this will save you time and money, since you won’t have to do the back-and-forth to confirm and manage another person or pay for another meal.

If you want a different voice to host your event for whatever reason, then certainly invite a community dignitary,  involve your Board president, a TV news anchor, or even a celebrity in your program.

But whatever you do, don’t hand over your fundraising

to anyone who is a professional something-else!

 

Those well meaning folks can leverage their personalities and knowledge of the crowd in a support role. Use your special guest in direct interaction with your attendees, but leave the auction psychology to the fundraising pro.

Your celebrity or community dignitary can best benefit your event by:

  1. Donating a Chance-of-a-Lifetime opportunity to the auction. (Actress Cheryl Hines   donated a private poker party with her to her favorite central Florida gala!)
  2. Hosting his/her own table for the dinner portion and inviting folks to bid for the chance to move to that VIP table
  3. Working the Live Auction on the floor, shaking hands and encouraging those who bid
  4. Drawing attention to your high-end items by visiting with folks at the Live Auction table during the 90-minute preview time

Your Board president can best benefit your event by:

  1. Hosting a pre-event VIP reception for last year’s big spenders and this year’s sponsors and special guests, giving them an initial hour to sip champagne, schmooze, and shop the auction unencumbered by the masses. These guests might even get a mini live auction with 3-5 things that are only offered to this elite VIP group.
  2. Promote the importance of fundraising by escorting VIPs and likely deep pockets personally to the Live Auction display table and facilitating an introduction with the auctioneer. This serves your guests by making them aware of the opportunities only available that night, and it initiates the rapport important to getting more bidding.
  3. Thanking the event sponsors and really explaining how their large gifts allow you to provide services.

Your TV news anchor (or Board member, CEO, staff member, or services recipient) can best benefit your event by:

1. Sharing the emotional appeal of your mission by putting faces and personal stories to the services you deliver. Getting the right person to introduce the video, deliver a keynote, or set up the Fund-a-Need appeal is crucial.

2. Being available to the guests throughout the night, mingling and adding a welcoming warmth to the festivities.

While several folks are appropriate for various aspects of MC hosting, the money you need to operate for months will come from the auction and appeal proceeds, so entrust the opening bids, the increments, the snap and sizzle of the numbers to a benefit auction specialist.

Categories: Better Buyers, Board members, Consulting, Event Logistics, Live Auctions

►Your Auctioneer’s Education, 2010 Summit

June 29, 2012 - Author: Jenelle Taylor, CAI BAS

Photo of Jenelle Taylor GALA GAL

Completing the past couple of posts about auctioneers, continuing education, and best ideas, here are some tips from the 13 pages of notes I walked away with from the other presenters at the 2010 Benefit Auction Summit in San Antonio.

  • Help your Live Auctioneer conduct a powerful (more…)

Categories: Auctioneers, Consulting, Live Auctions, Other Money Makers, Technology

►Your Auctioneer’s Education, 2011 Summit

June 28, 2012 - Author: Jenelle Taylor, CAI BAS

Photo of professional sound equipmentSince yesterday I mentioned the upcoming Benefit Auction Summit as a continuing education opportunity for professional fundraising auctioneers, I’ll share some of my takeaways from the two previous Summits.

2011-Baltimore

BOOTCAMP Alum Darron Meares shared (more…)

Categories: Auctioneers, Better Buyers, Consulting, Event Logistics, Live Auctions, Technology

►The Auction Bible

June 24, 2012 - Author: Jenelle Taylor, CAI BAS

Cover image of the 250-page Charity Auction Manual called AUCTION! The 98 Solutions to Every Charity Auction Challenge by GALA GAL Jenelle Taylor CAI BASAt a lunchtime meeting with a Clearwater client today, a committee member pulled me aside.  I was surprised and flattered by her request:

 

“Could we have a second copy of your book? It was such a big help to us last year, and Sandy is using the copy you gave us for this fall’s event. But we’d like to put a copy in the archives.

In the archives?

Wow!

I am happy that they continue to use their copy of AUCTION! The 98 Solutions to Every Charity Auction Challenge, and humbled that it’s been deemed important enough to join other historical records in this church’s vault.

Check out an excerpt here “68 Essentials to Ask at a Mid-Point Planning Meeting”

Categories: Better Buyers, Consulting, Event Logistics, Live Auctions, Raffles/Chance Drawings, Silent auctions

What the “free” auctioneer will cost you

June 22, 2012 - Author: Jenelle Taylor, CAI BAS

A Development Director said via e-mail this week:

Due to a very tight budget, the committee is searching for an auctioneer that will donate their time for this event.

As a full-time fundraiser for the past 10 years, I understand completely about tight budgets and wanting to limit expenses. In fact, I daresay I understand this better than most auctioneers in the country, for two reasons:

1. First, the GALA GAL motto is “We teach charities how to raise more money and keep 100%.”  In fact, nearly 75% of my clients don’t pay anything out of pocket for my services, thus making me “free”. We accomplish this (more…)

Categories: Auctioneers, Buyer's Premium, Consulting, Live Auctions